Business Analyst - Marketing Analytics & Automation

Role Description

We are looking for a Business Analyst – Marketing Analytics & Automation for a fully remote role — someone who's comfortable with data and systems, and who's excited to grow into a role that blends operations automation with marketing analytics.

This is a hands-on, builder role: you won't just be reading dashboards, you'll be the one building the systems and tracking that produce them. You will split your time between:

• Automation & operations systems (n8n + workflows + data handling)
• Marketing tracking, attribution, and performance reporting

We are not looking for someone who knows everything on day one — but we are looking for someone who is technically strong, highly curious, and excited to build and fix systems.

What You’ll Do

• Operations & Automation
  • Design, build, and maintain reliable automation workflows across business operations (primarily in n8n)
  • Deploy and manage AI agents to streamline property processes, enhance communication, and reduce manual workload
  • Write and run daily SQL queries to generate accurate, actionable reports for leadership
  • Take full ownership of internal databases, knowledge bases, and existing automated workflows, ensuring zero downtime
  • Continuously analyze business processes to identify bottlenecks and build scalable automated solutions
• Marketing Tracking & Reporting
  • Audit and maintain tracking across all key marketing channels (Meta, Google, LinkedIn, website, calls, WhatsApp)
  • Set up, fix, and validate Google Tag Manager, GA4, Meta Pixel, Meta Conversions API (CAPI), Google Ads conversion tracking, and LinkedIn Insight Tag
  • Create and enforce a clean UTM naming structure across all campaigns
  • Track key lead actions: form submissions, WhatsApp clicks, phone clicks, and landing page conversions
  • Build and maintain a Looker Studio dashboard covering spend, leads, CPL, source, campaign, and conversion quality
  • Produce a simple, clear weekly reporting format for management

Qualifications

• Strong, hands-on proficiency in JavaScript
• Proven experience building, troubleshooting, and maintaining workflows in n8n
• Familiarity with AI agent concepts, deployment, and practical business applications
• Solid SQL skills for extracting data and generating consistent daily/weekly reports
• Hands-on experience with Meta Pixel, Meta CAPI, GTM, GA4, Google Ads conversion tracking, and LinkedIn Insight Tag
• Experience building UTM structures and lead-source attribution reporting
• Ability to audit whether tracking is working correctly, troubleshoot issues, and fix them
• Strong analytical mindset — able to maintain complex systems and explain reports

Benefits

• Fully remote role with flexibility and autonomy
• Opportunity to work on real automation and analytics systems that directly impact the business
• Exposure to modern tools in automation, AI, and marketing analytics
• High ownership role — your work will shape how the company tracks, operates, and scales
• Competitive compensation with room for growth