Digital & Marketing Communications Manager

Job Description

Key Responsibilities

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• Create impactful messaging and engagement experiences to deliver high-quality, result-driven experiences.
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• Lead SEO/SEM strategy, including keyword research, content planning, and performance tracking
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• Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion
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• Develop and execute campaigns which include social media, email and website content.
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• Track performance metrics including lead generation, physician, patient engagement and ROI
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• Collaborate and manage third party vendor(s)
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• Supports tradeshow promotion and messaging
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Qualifications

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• Bachelor’s degree required
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• Travel up to 15%.
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• +5 years of relevant experience in Medical Device or healthcare related Marketing.
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• Strong digital marketing and analytics expertise.
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• Experience in medical device marketing and advancing disruptive technologies in a highly competitive space.
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• Experience in using AI tools in marketing strategies preferred.
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• Self-driven, adaptable, open-minded, and collaborative attitude with ability to function in a fast-paced environment.
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• Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills. Experience writing about science-related topics in a marketing context is highly desirable.
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• Ability to write in a range of styles and tones, from technical to conversational.
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• Salesforce and HubSpot experience needed.
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