Marketing Analyst

Marketing Analyst

Insight Global is seeking a Marketing Analyst to support one of our clients in the medical device industry. This individual will partner closely with marketing, sales, and cross functional business teams to support campaign execution, marketing operations, CRM initiatives, and data-driven decision making.

The ideal candidate has prior corporate marketing experience, strong communication skills, and thrives in a collaborative, fast-paced environment. This person should be proactive, adaptable, and comfortable working in an evolving organization where processes are continuously being refined and improved.

This role offers the opportunity to make an immediate impact while supporting key marketing initiatives and patient engagement programs across multiple channels.

Responsibilities:

• Support the execution of marketing campaigns through email, SMS, and other digital channels
• Assist with campaign setup, audience segmentation, and performance tracking
• Maintain and update CRM records while ensuring data quality and accuracy
• Monitor campaign performance and provide reporting on key engagement metrics
• Partner with marketing, sales, and other stakeholders to support business initiatives
• Participate in project meetings, document requirements, and track action items
• Assist in developing and improving marketing workflows, processes, and customer journeys
• Support ongoing data management, reporting, and operational marketing activities
• Manage multiple priorities while maintaining strong attention to detail
• Actively contribute ideas and collaborate with team members to drive continuous improvement

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy.

Skills and Requirements

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2+ years of professional experience in a corporate marketing, marketing operations, business analyst, or related role
• Experience supporting marketing campaigns, marketing operations, or customer engagement initiatives
• Strong written and verbal communication skills with the ability to work across multiple teams and stakeholders
• Proven ability to prioritize work and manage multiple projects in a fast-paced environment
• Strong organizational skills and attention to detail
• Experience working in Microsoft Excel and reporting tools
• Ability to adapt quickly, learn new processes, and operate effectively in a changing environment

Nice to Have:

• Experience with CRM platforms such as Dynamics 365, Salesforce, HubSpot, or similar tools
• Experience supporting email marketing platforms or digital campaign execution
• Experience working with cross-functional marketing and commercial teams
• Exposure to healthcare, medical device, life sciences, or regulated industries
• Familiarity with marketing analytics, reporting, and performance measurement