Marketing Coordinator, Brand & Asset Management

JOB SUMMARY
The Coordinator, Marketing Operations at Original X Productions is responsible for streamlining and managing the operational workflow of campaign programming and deliverables across our location-based entertainment experiences. This role focuses on tracking, prioritizing, and submitting proposals and briefs, distributing creative asset requests, assisting with coordination of promotional programming across departments, managing IP/licensor approval workflows, and ensuring smooth communication between internal teams and external partners. As a key administrator for Monday.com and licensor submission platforms, this role ensures that all promotions and initiatives - along with associated assets - are organized, feedback is efficiently relayed, and deliverables are met on time. The ideal candidate is detail-oriented, highly organized, and excels at managing processes and systems in a fast-paced environment.

*This is a remote role and can be located anywhere in the United States*
DUTIES & RESPONSIBILITIES (include but are not limited to):
Project Management, Workflow & Asset Management:

• Own and manage the intake and tracking of all asset requests and promotional initiatives requiring partner approval using Monday.com or other workflow tools.
• Prioritize and distribute briefs and approval requests to appropriate teams, ensuring clarity around deadlines, scope, and deliverables.
• Track progress on all open requests and projects, ensuring milestones are met and deliverables are distributed on time.
• Maintain organization of assets and collateral, ensuring proper file management and version control.

IP/Licensor Approval Management:

• Manage the full IP/licensor approval process for creative and brand assets and promotional programming, ensuring all deliverables meet required standards and timelines.
• Ensure proper timelines are followed throughout full process, including planning, design, approval request, and execution/implementation
• Serve as the primary point of contact with licensor submission platforms, uploading, tracking, and reporting the status of all submitted assets.
• Collaborate with internal teams and key stakeholders to ensure licensor feedback is gathered, processed, and incorporated into final deliverables in a timely manner.
• Communicate effectively with external licensors and internal stakeholders, ensuring transparency throughout the approval process.

Revenue & Marketing Campaign Coordination & Feedback:

• Track and collate feedback on campaign proposals and briefs from stakeholders and licensors, and relay it clearly back to appropriate action item owners for revisions and/or execution.
• Provide preliminary internal feedback on new/proposed initiatives based on prior licensor review notes to streamline partner approvals
• Liaise with key internal support teams (legal, finance) to assist with vendor onboarding and contract review.
• Interface with creative team, marketing team, and retail team to manage cross-departmental initiatives (e.g., retail style guides, VIP (and VVIP) experiences, guest-facing special event programming)
• Provide regular status updates to key stakeholders and senior management, highlighting project timelines, key deliverables, and any potential roadblocks.

Platform & Process Administration:

• Serve as the primary administrator for Monday.com, ensuring that workflows, project boards, and task tracking systems are consistently up to date.
• Develop and maintain best practices for workflow management, including streamlining processes for creative request submissions, approvals, and asset delivery.
• Identify and implement efficiencies in project tracking, communication, and campaign/asset management to improve team (and company) productivity.

QUALIFICATIONS:

• 3+ years of experience in project management, creative and/or marketing operations, or a related role within the entertainment, design, or marketing industry.
• Experience with project management software, preferably Monday.com, and familiarity with licensor submission platforms.
• Highly organized with a strong attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
• Excellent communication skills, with the ability to relay feedback and project updates clearly and efficiently.
• Team player with experience working across multiple teams (creative, production, marketing, etc.).
• Proactive and a self-starter with good time management and prioritization instincts.
• Proficiency with asset management and collaboration tools such as Monday.com, Asana, or similar platforms is required.
• Prior experience working with IP licensors or managing approval workflows is a strong plus.
• Proficiency in Google Workspace platforms including Slides, Docs, and Sheets.

About Original X Productions:

Original X Productions are the operators of premier worldwide location-based entertainment experiences including The FRIENDS™ Experience and Hershey Super Sweet Adventure. Our team are guest experience focused storytellers who are passionate, strive for excellence, committed to safety, and value fun in everything they do!

The salary range for this role considers a range of variables used in making compensation decisions and may include but is not limited to; experience, training, licenses, certifications, skill sets, business needs, travel. Compensation decisions are dependent on the unique variables that are present. A reasonable estimate of the current range is $65,000- $75,000. This range has not been adjusted based on the geographic location of the successful incumbent.