Senior Partner Content & Communications Manager

Role Description

Appfire is seeking a creative and strategic Partner Content & Communications Manager to own the voice of Appfire’s channel program and drive the content and communications that keep our partner ecosystem informed, engaged, and ready to sell. This role sits at the intersection of marketing, channel programs, and strategic messaging—translating Appfire’s broader narrative into compelling content that resonates with partners at every stage of their journey with us. Reporting to the Sr. Manager, Partner Programs on the Channel Marketing and Programs team, this role will produce everything from program enablement materials and newsletter campaigns to portal copy, messaging frameworks, and new program launch communications. The ideal candidate is a sharp writer and strategic thinker who thrives on making complex things clear and knows how to bring a partner narrative to life across every touchpoint.

What you will do:

• Partner Messaging & Narrative:
  • Develop and maintain a partner messaging framework firmly rooted in the Appfire company narrative.
  • Translate Appfire’s value proposition into channel-relevant language.
  • Own messaging alignment with product marketing, demand generation, and partner leadership.
  • Ensure all partner-facing program content reflects a consistent, compelling brand voice.
• Partner Communications:
  • Lead partner communication strategy and execution.
  • Responsible for new program launch campaigns and engagement tactics.
  • Own the partner newsletter—from editorial calendar to production to delivery.
  • Write and manage ad hoc partner email communications.
  • Drive communication timelines and ensure accuracy across all outbound partner touchpoints.
• Partner Portal Content:
  • Develop and maintain copy and content for the partner portal.
  • Regularly audit existing portal content for accuracy and relevance.
  • Make recommendations for improvements to enhance partner engagement.
  • Influence the web and operations teams to implement content updates efficiently.
• Program Enablement & New Program Launch:
  • Own the communication and enablement plan for new channel program launches.
  • Create enablement content that helps partners understand and activate Appfire channel programs.
  • Lead the development and distribution of enablement assets across cross-functional stakeholders.
  • Develop content and communication to support the launch of new program tiers, incentives, or initiatives.
• Partner-Facing Content Development:
  • Produce a broad range of partner-facing content including one-pagers, co-branded templates, and presentation decks.
  • Influence and work closely with design to bring content to life visually.
  • Maintain a well-organized content library for easy access.
  • Continuously evaluate content performance and partner feedback to improve quality.
  • Manage external vendors in support of content and communications development.

Qualifications

• 5+ years of experience in content marketing, partner marketing, channel communications, or a related field—ideally within a B2B SaaS or technology company.
• Exceptional writing and editing skills, with the ability to adapt tone and style for different formats and audiences.
• Demonstrated experience developing or contributing to messaging frameworks, narrative platforms, or brand voice guidelines.
• Experience leading, planning and executing launch communications or go-to-market programs.
• Strong project management instincts—able to manage multiple workstreams and meet deadlines.
• Familiarity with partner or channel ecosystems; understanding of how resellers, referral partners, or ISVs operate is a strong plus.
• Experience writing for partner portals, email platforms, or enablement systems.
• Comfortable working cross-functionally with marketing, sales, product, and operations teams.

Requirements

• Nice to haves: Experience with the Atlassian ecosystem or marketplace partner programs.
• Familiarity with channel program structures including tiers, MDF, deal registration, and co-selling motions.
• Background in or exposure to partner enablement platforms and LMS tools.
• Ability to thrive in a highly collaborative, remote-first environment.

Benefits

• Join global, product (SaaS) organization with employees across 28 countries.
• Equity - Every Appfire team member is eligible for company equity.
• Generous PTO and additional 3 fully paid days each year for CSR program participation.
• Comprehensive coverage through Empire Health.
• Annual Sport Allowance.
• The role is fully remote for candidates based in the US or Canada.