Sr. Manager, GTM Strategy - Retail

Strategic Channel Development Manager

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain®, are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily.

As part of Chamberlain Group's Revenue organization, this role leads the development and execution of strategic, data-driven go-to-market (GTM) initiatives that advance business development goals, strengthen partner engagement, and deliver profitable revenue growth. The successful candidate will leverage analytical and market insights to build frameworks and execute scalable channel strategies that accelerate new product adoption, influence customer behaviors, and unlock sustainable revenue growth. This role will be focused on supporting the Retail Channel.

Requires 7+ years in Business Development, Product Management, Marketing and/or Sales with a focus on channel strategy, operations, or go-to-market planning and a minimum of a Bachelor's Degree in Business, Marketing, Finance, Analytics or related field.

Job Responsibilities:

• Design and execute GTM channel strategies for assigned business unit that achieve business objectives and drive execution in sell-in, sell-through and result in increased market share within the Channel and with customers/partners.
• Lead analysis and deployment of strategic initiatives, including creating briefs, determining optimal audience segmentation, and driving execution across teams. Measure and communicate their effectiveness against business goals and drive improvements based on insights.
• Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners.
• Manage customer/partner segmentation to group customers based on insights, ensuring targeted and effective strategies that align with channel capabilities.
• Synthesize the cross-functional GTM planning for new and existing products, ensuring commercialization alignment across teams to optimize revenue and margin performance.
• Drive business strategy by analyzing performance, communicating insights, and providing recommendations to senior and executive leadership for channel initiatives across customer/partner segments and programs to accelerate achievement of revenue goals.
• Document customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts.
• Manage Channel P&L and collaborate with cross functional partners including supply chain, product and sales operations to create and manage a budget and sales forecast by segment/customer.
• Analyze competitor behavior to identify opportunities for continual improvement and optimize GTM strategies.
• Build strong relationships with customers/channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives.
• Measure and communicate effectiveness of programs and initiatives against business goals and drive improvements based on insights.
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
• Protect Chamberlain Group's reputation by keeping information confidential.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Job Requirements:

• Bachelors degree in business, marketing, or related field
• 7+ years in Sales and/or Marketing; 5+ years with a focus on Retail Channel strategy and planning
• Data visualization experience with Power BI, Tableau, or SAP Analytics Cloud
• Strong financial acumen; demonstrated ability to lead change
• Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands
• Demonstrated ability for fast paced data-driven decision making with knowledge of basic statistical testing and analysis
• Ability to travel up to 10% - North America
• Preferred: Master's in Business Administration (MBA)
• Preferred: Experience within the Consumer/Durable Goods industry; experience with IoT products

The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence View email address on click.appcast.io.

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.