Creative Strategist

Role Description

MVR Digital is hiring a Creative Strategist to own the link between performance data and creative output for our luxury and premium DTC clients. This is not a brand-storytelling role. You'll read Meta and Google ad performance daily, form testable hypotheses about what's working and why, and write briefs precise enough that a designer or editor can execute without guessing.

What you'll own

• Performance-to-brief pipeline:
  • Read Meta and Google ad performance data daily.
  • Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating.
  • Translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric.
• Creative testing strategy:
  • Build and prioritize a testing roadmap with media buyers.
  • Form specific, falsifiable hypotheses rather than general concepts.
• Brief management and execution oversight:
  • Brief designers, video editors, copywriters, and UGC creators.
  • Maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch.
• UGC scripting and trend iteration:
  • Track UGC and short-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue.
  • Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors.
  • Write UGC-style scripts that sound like real people talking, not ad copy. You should be able to nail hook, problem, proof, and CTA structure in a 15-30 second format.

Qualifications

• 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent).
• Demonstrated experience writing structured creative briefs, not mood boards.
• DTC or e-commerce experience strongly preferred.
• Luxury or premium brand experience is a differentiator, not a requirement.
• Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously.
• Strong written communication.
• Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads.
• Working fluency in Meta Ads Manager and Google Ads reporting.

Nice to have

• Familiarity with AI-assisted creative research or tagging tools.
• Basic working knowledge of Figma, Canva, or Adobe tools, enough to communicate visual direction, not to execute design work yourself.

Role details

• Full-time, fully remote. Open to candidates across the US and Canada.
• Compensation is monthly, commensurate with experience.

Benefits

• PTO
• Paid holidays
• Flexible Fridays