Creative Strategist

Role Description

We are hiring a Creative Strategist to join our growing team. The ideal person for this role has a deep expertise in creative strategy and a proven track record of developing ads that don't just look good, but convert. We need someone who lives and breathes high-performance creative—someone who can look at a failing campaign and identify exactly how to improve the ads through better hooks, angles, and visual storytelling. This is a great position for someone with 2-4 years experience who wants to level up their game. Since we invest our own capital and get paid on performance, we need someone who thinks critically and finds innovative creative solutions—not just someone who follows a playbook. A willingness to learn all you can and continually improve is much more important than years of tenure.

What You’ll Do:

• Creative Strategy & Briefing: Work with the CEO and our video team to ideate, draft, and produce video ads that convert at scale.
• Ad Optimization: Constantly analyze creative performance to iterate and improve existing ads, testing new hooks and visual angles to extend the life of winning campaigns.
• Recruit actors & influencers: We are always expanding our network of actors to star in our videos.
• Research: With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the creative strategy.
• Test planning and execution: Work with the CEO and our media buyers to continuously improve results through A/B and multivariate testing of creative variables.
• Competitive research: Monitor creative trends and competitor strategies in our target industries to stay ahead of the curve.
• Performance analysis: Audit creative performance on each account twice weekly for insights and test opportunities.
• Video review: Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video.
• Conversion rate optimization: Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages and ads.

Qualifications

• 2-4 years of experience in performance media buying with a strong emphasis on creative strategy and developing high-converting video ads.
• Proven ability to improve ad performance through creative iterations and data-driven adjustments.
• Knowledge of recruitment processes for actors and influencers.
• Demonstrated ability to work under and meet KPIs.
• Proficiency with Excel or Google Sheets (pivot tables and VLOOKUPs will be necessary).
• Proactive mindset instead of reactive.
• Ability to write with style and within compliance guidelines.
• Growth mindset, always willing to learn.
• Fluency in English.
• International applicants OK – but must be willing to work on US time zone.
• Portfolio of work you can share.

Requirements

• Nice to have but not required:
• Experience buying media on any channel.
• Experience writing for financial services.
• Experience with affiliate or other performance-based ways of working.
• Have one other creative “special skill” you can bring to the table (Photoshop, video editing, basic web dev).
• Written and produced TikTok Ads before.
• Worked and succeeded in a compliance-heavy industry before.
• You have actors & influencers you’ve worked with before, that you can bring to the table.

Benefits

• One time $500 tech stipend.
• 10% profit share on all copy you write that works after 2 month probationary period.
• 20 days PTO.
• Flex time after first 2 months (work when you want as long as deadlines and performance goals are met).
• 3 month performance reviews (real opportunity to advance and get raises).
• Fully remote work, always.
• Receive direct mentorship from the CEO on improving in advertising and copywriting.
• Work with brands at the top of their industries.