Creative Strategist

Role Description

This seat runs paid acquisition for our program: high-level B2B media on Meta, and the creative going into it. You run the ads AND you build the angles, hooks, and copy that make them work. Those aren't separate jobs here. A media buyer who can't talk creative is only half the picture, and so is a creative who can't run the account. We're looking for both, at a high level, in one person.

This is a senior seat. If you've been running serious B2B spend and building the creative behind it, we'd love to talk.

What you'll own

• Media buying: You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
• Creative strategy and copy: You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page.
• Organic: Instagram organic and YouTube organic are part of our client acquisition ecosystem.
• Coaching: You'll run a weekly group coaching call with our students, showing them what's working in our ads right now.

Who you'll work with

• You report to Dave and Gill, the founders.
• You work closely with both of us; this isn't a hand-off-and-disappear seat.
• You work alongside our editors and designers, who handle production.

What you've done — both halves, both at a high level

• Media buying:
  • You've run B2B paid media at a high level, national campaigns, six figures a month in spend.
  • B2B lead gen specifically: agencies, coaching/info, or high-ticket services sold to businesses.
  • Deep on Meta; you read an account and know what the data is telling you.
• Creative:
  • Direct-response copywriting is one of your strongest skills.
  • A track record of original concepts and angles, not just variations of someone else's idea.
  • A genuine point of view on creative; you study the space and know what's working right now.
• Both:
  • You can explain why an ad works to someone less experienced without drowning them in jargon.
  • Portfolio or work samples, we'd love to see the work.

Logistics

• Able to work 9am–6pm ET.
• Located in the US or Canada. Required, you work directly with our team.

Preferred (not required)

• Google Ads and YouTube Ads experience.
• AI built into your workflow.
• Experience with organic content or growing an audience of your own.

What you'll get

• $120K–$150K OTE. Base plus performance.
• Full medical, dental, and vision.
• Paid time off.
• Fully remote.
• Direct access to the founders who've built real agencies.

Shortlisted candidates

Shortlisted candidates do a paid trial project: take one of our offers and build the creative spine for it, a batch of distinct angles each speaking to a different reason an agency owner would need us, a VSL hook and opening, and a walkthrough of how you'd structure and read the account to know if you were right. We pay for your time, and it's the closest thing to the actual job you'll see in any interview.

This team is going somewhere. The only question is whether you're on it. If you're the one, you'll know it reading this. Apply, and let's find out.