Director of Marketing - Leadline

Director of Marketing - Leadline Performance Marketing

Reports to: Chief Operating Officer 

Status:  Salary, Full Time, 4 Day Work Week, Position is Exempt 

Salary: $75,000 – $125,000, Commensurate with Experience 

Location: Tulsa, Oklahoma, In-Office Monday through Thursday, 9am–5pm 

Benefits: Comprehensive

Position Overview: 

Leadline Performance Marketing partners with mid-market and enterprise organizations to transform marketing investment into measurable revenue outcomes. We architect performance systems that extend beyond campaign execution and directly tie every marketing activity to the business results that matter most, and we hold ourselves accountable to delivering them. At the core of our differentiation is a proprietary, in-house AI platform that creates a sustained competitive advantage for our clients. By integrating human expertise with first-party data, advanced analytics, and actionable intelligence, we activate brand, creative, digital experience, and Generative Engine Optimization (GEO) as true drivers of performance. 

As Director of Marketing, you will own and lead Leadline’s brand strategy, demand generation engine, and strategic partnership ecosystem. This is a highly visible, enterprise-critical role reporting directly to senior leadership, with full accountability for pipeline creation and market positioning. You will operate as both a strategic architect and a hands-on operator, defining the go-to-market vision while ensuring disciplined execution across all channels. This role requires a leader who can translate business objectives into scalable marketing strategies and then mobilize resources to deliver measurable results. 

The Director of Marketing will lead and develop a high-performing marketing team, with the mandate and support to expand its capabilities as the organization grows. The ideal candidate thrives in dynamic, high-growth environments, brings a data-driven and experimental mindset, and has a proven track record of building marketing programs that generate meaningful B2B pipeline and revenue impact. 

Essential Duties and Responsibilities: 

Demand Generation & Pipeline 

• Develop and execute a full-funnel demand generation strategy targeting mid-market and enterprise buyers

• Build scalable, repeatable programs that drive qualified leads and measurable revenue contribution

• Own marketing KPIs, including MQLs, pipeline influence, and CAC 

Branding & Content 

• Evolve Leadline's brand voice, positioning, and visual identity as the marketing environment changes

• Oversee content strategy across owned channels including website, thought leadership, social platforms, emails, and events

• Position Leadline as a go-to authority on AI-driven marketing 

Partnerships & Channels 

• Identify, develop, and manage strategic partnerships that expand Leadline's reach and credibility

• Build co-marketing programs with technology partners, associations, and complementary service providers

• Explore and develop new distribution channels that accelerate growth 

Organizational Leadership 

• Lead and mentor a small team of marketers, fostering a culture of experimentation, accountability, and continuous learning

• Partner cross-functionally with sales, client services, and leadership to align marketing with broader business goals 
  

Education and Experience: 

• 10+ years of B2B marketing experience, with at least 2 years in a leadership or senior individual contributor role

• Proven track record of building and scaling demand generation programs that deliver measurable pipeline

• Experience marketing services, technology, or solutions to mid-market or enterprise buyers 

• Fluent in modern martech — you know how to evaluate, adopt, and get results from AI and automation tools

• Strong writer and communicator who can craft a compelling narrative for multiple audiences

• Builder mindset with hands-on experience recruiting, developing, and retaining top sales talent 

• Agency or professional services background is a strong plus 

• Collaborative leadership style with the ability to operate effectively in a fast-paced, cross-functional environment 

Leadline is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.