Social Media Director

Job Description

Social Media Director

Jacob Media Social AOR · Second home co-ownership brand

Commitment: Full-time, ~40 hours a week

Rate: $50 an hour

Start: Immediate

Where: US-based, remote welcome, Los Angeles or NYC a plus. Travel to 1 to 2 shoots a month.

The opportunity

We just won the social AOR for a fast-growing second home co-ownership brand. Their buyers own a share of a professionally designed, fully managed home in places like Lake Tahoe, Santa Barbara, Palm Beach, Paris and Tuscany.

Right now their social looks like a real estate company: beautiful empty rooms, listing photos, almost no engagement. Our job is to change that. We want people to see the life that comes with a second home (the long weekends, cosy evenings by the fire, the dog running into the lake) and think "that could be us." Essentially we want to sell the life, not the listing.

You are the person who makes that happen every single day. You will own the feed and the community from the first post, and you will help shape what this brand becomes on social as it expands across the US and Europe.

About Jacob Media

Jacob Media is an independent storytelling studio based between Los Angeles, New York, London and Dubai founded by early travel influencer Jacob Riglin. We help global brands show up locally, bringing the mindset of a creator, the structure of an agency and the efficiency of a production company.

Alongside our production and creative capabilities, we run a brand's channels end to end, from strategy and creative through production, publishing and community, as an extension of their own team. Clients include Marriott Bonvoy, Lamborghini, Delta Airlines, Etihad Airways and Sonos and more.

The role

You own this account's social and its community. The calendar, the posts, the captions, the comments and the DMs all run through you, and you get to shape how this brand shows up on social from day one.

You won't be doing it alone. You'll work day to day with our Account Director, who runs timelines, client communication and every shoot. Behind you is the full Jacob Media team: our Creative Director, Designer, Copywriter and Editor, plus our Head of Strategy and our Founder & CEO, Jacob Riglin.

We're looking for someone savvy and confident, with a deep understanding of social and a strong creative eye. You see trends coming before they peak, and when something takes off you move on it quickly, in a way that still feels right for the brand. You come to every planning session with ideas of your own.

You'll wear a lot of hats. One morning you're writing captions and scheduling Reels, that afternoon you're answering a first-time buyer's DMs, and later that week you're on set at one of the homes. It's a big job, and a rare chance to build a brand's social from the ground up with your fingerprints all over it.

What you'll own

The feed

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• The monthly content calendar and channel plan, from idea to live.
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• Daily publishing on Instagram (at least one feed post and one story a day), mirrored to Facebook and LinkedIn (2x a week), with Reels mirrored to YouTube Shorts.
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• A short 16:9 lifestyle film for YouTube every other week, cut from our shoots.
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• Captions, and graphics built from our template set, written and designed by you.
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• Recurring content series that sell the lifestyle, explain how co-ownership works, and make current owners proud to share.
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• Tagging, titles and descriptions written for search and AI answer engines, not just the algorithm.
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The community

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• Every comment, reply and DM, Monday to Friday, in a voice that feels warm and human, never corporate.
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• Going beyond replies: following up with people, showing up in creators' and owners' comments, and building real relationships that turn followers into fans.
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• Helping prospective buyers get their questions answered, and knowing when to hand a hot lead to the client's sales team.
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• Handling the tough questions and skeptics with care, and flagging anything sensitive fast.
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• Listening across social and communities like Reddit, and bringing what people say back into the content.
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The shoots

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• On the ground for one to two lean shoots a month at the homes and in their destinations, alongside our producer and director.
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• Knowing what the feed needs before the shoot, and capturing behind-the-scenes and story content on the day.
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• Working with creators and owners who stay in the homes, and turning what they capture into posts.
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The results

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• Watching performance every week and changing what isn't working.
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• A simple and clear monthly report on growth, engagement and what we learned, feeding into the next month's plan. (presented to client by the Account DIrector)
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• Presenting the social calendar to the client's marketing team and getting work through approvals.
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Your first 90 days

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1. Days 1 to 30: Join onboarding with our strategy and creative team. Get to know the brand, the homes, the owners and the audience. Join the first shoot, take over the channels, lock the templates and tone of voice, and ship the first full month's calendar.
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2. Days 31 to 60: Run the daily rhythm across every channel. Launch the first content series, join shoots, and start building an active community instead of a quiet one.
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3. Days 61 to 90: Read what's working and double down. Grow YouTube Shorts and the fortnightly films, sharpen the calendar, and bring the client a clear picture of how the channels have changed since you started.
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What you bring

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• Experience running social for brands, with real ownership of both the calendar and the community.
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• Proof you can make a premium brand feel human. Luxury, travel, hospitality or lifestyle experience is a big plus.
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• You write great captions and can turn out clean graphics from a template without waiting on a designer.
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• A strong creative eye. You know what a good frame looks like, what the feed needs from a shoot, and you have ideas of your own.
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• Deep, current fluency across Instagram, YouTube, Facebook and LinkedIn. You're ahead of trends and fast to act on them.
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• You are comfortable in scheduling, listening and analytics tools, and you actually use the data.
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• Hungry, confident and savvy. You don't need to be told what to do next, and you take pride in the details.
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• You have worked on a small team before and enjoy wearing many hats.
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Bonus points:

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• You have built your own following, or grown a brand account from a standing start.
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• Experience with YouTube, Tiktok and search-driven content. Long-form YouTube and Tiktok are on the roadmap.
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• Experience with real estate, high-value purchases or long buying journeys.
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• Relationships with travel, design and lifestyle creators.
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The fine print

You will be onboarded as a 1099 independent contractor, you'll invoice us monthly at $50/hour (capped at 40hrs/week), handle your own taxes and insurance, and bring your own kit. If you'd rather be on payroll, we can discuss a W-2 position instead. This contract runs for 12 months, in line with the client contract. You will have the option for extension on the same account or elsewhere within Jacob Media at the end of 12 months.

We need someone who can hold US working hours (PST priority), be available to the account day to day, and travel to shoots once or twice a month. T&E costs for shoots are covered.

Community management runs Monday to Friday. The client's team covers weekends, so your weekends are your own. Some weekends may overlap with a production here and there.

Jacob Media selects on talent, taste and track record, and welcomes applicants from every background.

Thank you!