Marketing Manager

Tabañero Holdings is a fast-growing manufacturing leader in the premium hot sauce and condiment category, known for bold flavors, innovation, and an uncompromising commitment to quality. Backed by the private equity firm behind category-leading consumer brands including Celsius Energy Drink and Rexall Sundown , Tabañero continues to expand across retail, ecommerce, foodservice, and private label manufacturing. Our products can be found in thousands of retailers nationwide, including Walmart, Target, Meijer, Hy-Vee, Food Lion, Harris Teeter, H-E-B, and Amazon. We're looking for a performance-driven marketer who thrives on measurable results, creative testing, and turning advertising dollars into retail sales growth. Role Description The Digital Marketing Manager will own Tabañero's paid media strategy with one primary objective: driving revenue growth and increasing retail sales velocity (UPSPW). This is a highly analytical, hands-on role responsible for developing, executing, optimizing, and scaling campaigns across Google, Meta, TikTok, and other emerging platforms. Success will be measured by the ability to increase retail sales, improve marketing efficiency, and deliver measurable business results. Working closely with Sales, Ecommerce, and Brand Marketing, you'll ensure every campaign supports product launches, retail promotions, seasonal initiatives, and long-term business growth. What You'll Do Own strategy, execution, optimization, and reporting for all paid media campaigns Manage advertising budgets across Google, Meta, TikTok, and emerging digital platforms Continuously optimize campaigns to improve ROAS, CPA, CAC, CTR, and conversion rates Allocate budgets based on performance and business priorities Scale winning campaigns while improving marketing efficiency Retail Growth Develop marketing campaigns designed to increase retail sales velocity (UPSPW) Support Walmart, Target, Amazon, grocery, and ecommerce growth initiatives Partner with Sales to support product launches, promotions, seasonal programs, and retailer-specific campaigns Analyze campaign impact on retail sales and recommend strategies for continued growth Analytics & Performance Build dashboards and analyze campaign performance across digital and retail channels Present weekly and monthly performance insights to leadership Identify trends, opportunities, and optimization recommendations using marketing and sales data Leverage Google Analytics, attribution platforms, and AI-powered tools to improve campaign performance Creative & Content Develop creative strategies that improve advertising performance Continuously test new messaging, creative concepts, audience segments, and landing pages Oversee content creation for paid advertising, social media, and digital campaigns Manage influencer and creator partnerships focused on producing high-performing ad creative Capture and coordinate content during retail activations, trade shows, and industry events Cross-Functional Collaboration Partner with Brand Marketing, Sales, Ecommerce, and Field Marketing to execute integrated campaigns Collaborate with external agencies, creators, photographers, and media partners Ensure consistent brand messaging across all consumer touchpoints Qualifications 3–5+ years of experience managing performance marketing campaigns Proven success driving measurable revenue growth through paid media Hands-on experience with: Google Ads (Search, Display, Performance Max, YouTube) Meta Ads Manager TikTok Ads Manager Strong understanding of ROAS, CPA, CAC, CTR, CVR, attribution, and customer acquisition Experience with Google Analytics (GA4), Looker Studio, or similar reporting platforms Experience using AI tools to improve campaign development, reporting, and creative testing Strong analytical and problem-solving skills Comfortable managing multiple campaigns and priorities simultaneously Excellent communication and project management skills Experience in consumer packaged goods (CPG), retail, ecommerce, or food & beverage preferred Bachelor's degree in Marketing, Business, or related field preferred What Success Looks Like Increasing retail sales velocity (UPSPW) Growing ROAS while improving marketing efficiency Lowering customer acquisition costs Supporting successful new product launches Driving ecommerce and retail revenue growth Delivering actionable insights that improve marketing performance Scaling paid media through continuous testing and optimization Salary (Base): $65,000 – $85,000 DTO: Unlimited (manager-approved) paid time off #J-18808-Ljbffr