Digital Marketing Account Manager

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

Title: Account Manager

The Account Manager is responsible for managing client relationships, driving strategic initiatives, and ensuring the successful execution of marketing efforts.

This role includes leading high-level client sessions, developing innovative solutions, and ensuring that all client KPIs are met or exceeded. Additionally, the role oversees project execution, ensuring quality and profitability while collaborating with internal teams to optimize workflows and deliverables.

The Account Manager also contributes to agency-wide account development by staying informed about industry trends and fostering innovative thinking to provide clients with a competitive edge.

KEY RESPONSIBILITIES

Client Strategy & Management

• Lead high-level client sessions and collaborate cross-functionally to drive strategic initiatives.

• Develop and execute marketing initiatives that enhance client brands and support organic growth.

• Demonstrate a deep understanding of the client’s business, industry, and market trends to proactively identify new opportunities.

• Anticipate client needs and provide strategic, solutions-oriented recommendations.

• Oversee the definition, execution, and optimization of client scopes of work, ensuring alignment with goals and KPIs.

• Facilitate and refine client-facing work, including strategic presentations, creative briefs, and campaign strategies.

• Prepare and deliver comprehensive conference notes and impactful materials for client meetings.

Account Development

• Understand what motivates your client personally, professionally, and institutionally.

• Own client relationships, work to contribute strategic value beyond day-to-day campaign tactics and drive the strategic communications roadmap for clients.

• Identify opportunities for growth and expansion of the relationship.

• Develop account plans and work with team to deliver those plans.

• In combination with others, consistently cultivate a portfolio of new business efforts.

• Educate client on new offerings and trends that could impact their business.

Project Oversight

• Lead client-specific projects, ensuring quality, performance, and financial optimization throughout engagements.

• Provide strategic insights and direction to drive client success, collaborating closely with internal teams.

• Support Account Directors on select accounts as needed, assisting with key projects and client initiatives.

• Coordinate and lead client/agency meetings, ensuring clear communication and alignment on project objectives.

• Oversee the development and submission of proposals, concepts, and budgets for client approval.

• Monitor day-to-day project flow in collaboration with internal departments, maintaining efficiency and execution excellence.

• Manage billing, financial reconciliation, and revenue tracking to ensure accuracy and transparency.

• Maintain up-to-date internal client documentation and information-sharing archives.

REQUIRED EXPERIENCE

• 2+ years of professional experience in account management and client service experience, with agency-side experience preferred.

• Knowledge of Digital Marketing : Basic understanding of how Lead Generation and Ecommerce campaigns work, especially campaigns utilizing digital marketing channels such as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.

• Presentation & Communication Skills : Ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.

• Attention to Detail : Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time.

NICE TO HAVE

• Cross-Functional Collaboration : Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.

• Data-Driven Decision Making : Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).

• Analytics & Reporting : Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.

• Campaign Performance Analysis : Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.

• Brand Voice & Messaging : Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.

• Proven experience with any project management software (ex: Adobe Workfront), with willingness to learn Lamark’s system and related programs

PERKS AND BENEFITS 

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships

• Diverse and forward-thinking environment

• Great career growth opportunity—you’ll have direct access to agency leadership

• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered

• 401(k) with employer matching

• Company events and industry conferences

At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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