Consumer Insights Manager

Requisition ID: 39774 Cheers to creating an incredible tomorrow! At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes. Here’s to crafting careers and creating new legacies. Crafted Highlights In the roleof ConsumerInsights Managerworking inChicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brandteams. In this role, you will help support the development of consumer learning plans that support Molson Coors’ iconic brands, embedding consumer‑first thinking and delivering actionable insights. You will champion brand growth through human‑led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forward‑looking insights strategy. This role also supports the Strategic & Enterprise Insights team – an extension of the Consumer Insights team, built to serve the broader Molson Coors enterprise. This role focuses on understanding evolving dynamics across people, markets and culture and their implications on the beverage landscape that enable sharper, future-focused decisions across the Molson Coors enterprise. You’ll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the “voice of the consumer” within the brand teams. This position reports to theSenior InsightsManager ofAbove Premium Beer+ Strategy & Enterprise,workingclosely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers. What You’ll Be Brewing Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights Manage research projectsacross key marketing focus areas, including brand positioning, campaign and communication developmentand consumer targeting, to inform strategy and drive business impact You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical andlong-termstrategic direction You are expected to have influence on the direction of the company’s brand strategy by always keeping the consumer first and operating with a growth mindset Key Ingredients Bachelor’s degree in Marketing, Business, Psychology or similar, or better yet MBA(ideally with social science, research focus) You have at least4years ofconsumer researchexperience(supplier, client or agency) Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches Ability to identifyand synthesize consumer information to provide insights to key customers Excellent time management and organizational skills Demonstrated ability to independently lead projects from initiation through delivery with minimal oversight and guidance Ability to collaborate cross-functionally across an organizationwith a strong enterprise-wide mindset Experience with using foresight and trends to influencestrategy and learning plans Strong teamwork, problem solving and communication skills (written, verbal, interpersonal) Beverage Bonuses Flexible work programs that support work life balance including a hybrid work model of 4 days in the office We care about our People and Planetand have challenged ourselves with stretch goals aroundourkey priorities We care about our communities, andplay our part to make a difference– from charitable donations to hitting the streets together to build parks,giving back to the community is part of our culture and who we are Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization Ability to grow and develop your career centered around our First Choice Learning opportunities Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources Access to cool brand clothing and swag, top eventsand, of course...free beer and beverages! Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail View email address on click.appcast.io. Pay and Benefits $96,600.00 $126,700.00 (posting salary range) +15%target short term incentive+ $23,000on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days). The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity. #J-18808-Ljbffr