Head of User Acquisition

A fast-growing consumer technology business operating at the intersection of gaming, creator tools, and digital entertainment is hiring a Head of User Acquisition to own and scale top-of-funnel growth. This is a senior, hands-on role for someone who has led B2C user acquisition at scale and understands how gamers, creators, and digital-first communities discover, adopt, and engage with products. Experience within gaming, gaming hardware, or adjacent consumer tech environments is essential. Role: Head of User Acquisition Salary: Up to £100,000 Location: UK-based or Europe-based, fully remote What you’ll be doing: Owning user acquisition strategy and performance across paid, organic, creator-led, and partnership channels Leading acquisition planning, forecasting, and channel prioritisation aligned to business growth targets Managing acquisition budgets with a strong focus on efficiency, ROI, and sustainable scale Building and developing a small but high-impact acquisition team Driving experimentation and optimisation across search, social, video, creators, and emerging platforms Working closely with product, growth, and data teams to ensure clear attribution and insight-led decisions Reporting acquisition performance, risks, and opportunities clearly to senior leadership What you’ll need: Proven experience leading B2C user acquisition for consumer software or digital products Strong background in gaming, gaming tech, creator tools, or adjacent consumer platforms Demonstrated ownership of acquisition targets, budgets, and forecasting Hands-on experience across paid media, SEO, creators, affiliates, and social-led acquisition Strong analytical mindset with confidence working with data, dashboards, and experimentation frameworks Experience scaling products used by large consumer audiences Comfort operating in fast-moving, product-led environments Nice to have: Experience with freemium or self-serve business models Deep understanding of platforms such as YouTube, TikTok, and creator ecosystems as acquisition channels Background in scale-up or high-growth consumer tech environments What’s on offer: Salary up to £100,000 Fully remote working within the UK or Europe Ownership of acquisition strategy for a high-growth consumer product Opportunity to shape how a globally used platform grows its audience Work alongside product, growth, and data leaders in a highly collaborative environment This role suits someone who lives and breathes consumer growth, understands gaming culture, and enjoys taking full accountability for how users discover and adopt a product at scale. #J-18808-Ljbffr Digital Waffle