VP of Sales

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance. We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution. About The Role The VP of Sales will play a critical role in leading the next phase of growth at Improvado (we just crossed $10M ARR milestone). You will own sales strategy and execution end-to-end: building a predictable, scalable sales engine, growing pipeline, and leading a high-performing global sales team. You will drive growth across our ICP: U.S.-based enterprise brands and marketing agencies with $1M–$25M+ annual marketing spend and centralized decision-making structures. This is a hands-on leadership role for a metrics-driven sales leader who knows how to build, scale, and operate modern SaaS sales organizations in a fast-moving environment. Responsibilities Own and execute the company’s sales strategy to drive consistent ARR growth and build a predictable revenue engine toward $20M+ ARR and beyond Build, lead, and scale a high-performing global sales organization, owning both new business and expansion revenue (upsell & cross-sell) Champion AI-first sales practices by leveraging AI tools for prospecting, deal intelligence, and productivity; drive adoption of AI across the sales organization Use data to drive decision-making across hiring, performance management, forecasting, and strategy Define and manage sales targets, quotas, forecasting, pipeline coverage, and performance management Establish and optimize outbound, inbound, and expansion motions to significantly grow a qualified pipeline Implement repeatable sales processes, playbooks, and methodologies to improve win rates and sales efficiency Maintain strong, up-to-date knowledge of Improvado’s product and value proposition to guide the team in complex sales cycles Personally engage in key enterprise and strategic deals, providing deal strategy, coaching, and executive presence Partner closely with Marketing, Customer Success, Product, and Leadership to align the go-to-market strategy and execution Qualifications 6+ years of experience in SaaS B2B Enterprise sales, including leadership roles managing and scaling sales teams Proven track record of building and leading high-performing sales organizations in growth-stage companies Strong experience selling into MarTech, AdTech, RevOps, Data, or Analytics-related markets AI-native mindset with practical experience leveraging AI tools in sales leadership, including pipeline intelligence, automation, forecasting, coaching, and GTM optimization. Experience building predictable, repeatable sales processes and revenue models Tech-savvy: capable of selling technical solutions to marketing leaders and business operations stakeholders, clearly connecting product capabilities to business impact Strong leadership & coaching capabilities Comfortable working in a fast-paced, high-growth, startup environment What Success Looks Like A predictable, scalable sales engine with strong pipeline coverage Consistent achievement (and overachievement) of revenue targets A high-performing, well-structured sales team with clear roles and career paths Improved sales efficiency, win rates, and forecast accuracy Strong alignment between Sales, Marketing, Customer Success, and Product Growing brand presence and deal momentum in the MarTech / Analytics market What We Offer Remote-first environment Competitive compensation Medical and dental benefits 401K plan Unlimited PTO Paid holidays Professional development reimbursement #J-18808-Ljbffr Improvado