VP, Go-to-Market

The VP, Go-to-Market turns product value into revenue; owning the strategy and execution that connects product value to revenue outcomes across every route to market — direct, channel, and existing customers. The role sits at the intersection of marketing, product, sales, and customer success, aligning those teams around one commercial motion and one set of targets.The role is Product's primary commercial GTM partner. Upstream, they feed win-loss insight, competitive intelligence, and customer feedback into roadmap priorities. Downstream, they turn shipped product into pipeline — owning packaging, positioning, and launch readiness so new features convert into adoption and revenue.As a member of the Senior Leadership Team, the VP, GTM shapes company-wide commercial strategy, not just marketing execution.AREAS OF OWNERSHIPKey OutcomesGTM strategy and oversight that drives the tactical execution by marketing, sales and customer success across our new logo, channel and customer teams.Consistent, differentiated positioning across the product portfolio that sales, partners, and customers can all repeat back accurately — accelerating sales performancePricing and packaging that maximizes AOV and conversion without adding friction to the buying processSuccessful product launches that generate pipeline in the first quarter and drive adoption of new capabilitiesClear, timely communication of commercial changes (e.g., plans and pricing) to all stakeholders, protecting business continuity and pipeline growthProduct Marketing & Sales Enablement(team of 4-5 FTE)Positioning, messaging, and competitive differentiation for the product portfolioPricing and packaging strategy in partnership with Product and FinanceSales enablement: battlecards, demo narratives, objection handling and sales trainingLaunch strategy for new products, features, and pricing changesContent Marketing (team of 4 FTE)Content delivery to support the stated outcomes; including enablement materials, and content (incl. video) for the company’s Learning ManagementContent to support sales funnels; including web pages, seo / blog content and customer communications.Customer Marketing (team 1 FTE – TBH)Customer communication and advocacyPrograms and campaigns to drive expansion pipelineDrive utilization metrics and support Customer Success metrics for customer health and renewal.Cross-Functional InfluenceThis is a highly cross-functional role, expected to influence (without direct management authority):Demand GenerationEnsuring inbound demand generation programs are aligned to messaging and commercial GTM requirementsChannel MarketingEnsuring channel and MSP programs such as recruitment, activation, and enablement are positioned for success, and aligned with strategic positioningSales & Customer SuccessPartnering with Sales leadership on quota-bearing enablement and win-rate improvementYOUR PROFILE10+ years in B2B SaaS or tech marketing, with progression through product marketing or GTM strategy rolesExperience spanning at least two of: product marketing, channel/partner marketing, customer marketingTrack record partnering directly with Sales and Product leadership, not just Marketing peersComfortable with pricing/packaging work and pipeline-level metrics, not just brand/awareness metricsFACTS FOR YOUMany possibilities to further develop your individual skillset.Innovative and creative work environment with plenty of room for new ideas.A structured onboarding phase with experienced colleagues.Flexible working hours and a hybrid working environment.Paessler is a fast-growing midsized company that has been in the market for 20+ years.The company is focused on long-term goals and is currently comprised of 400+ employees.INTERESTED?Make it easy for yourself and use the application button below. And at the end, a very important note:For us, diversity is more than just a word — it's a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritizes equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we're determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our jobs posts or our overall recruitment approach. Let's work together to create a more colorful and inclusive corporate culture! Key OutcomesGTM strategy and oversight that drives the tactical execution by marketing, sales and customer success across our new logo, channel and customer teams.Consistent, differentiated positioning across the product portfolio that sales, partners, and customers can all repeat back accurately — accelerating sales performancePricing and packaging that maximizes AOV and conversion without adding friction to the buying processSuccessful product launches that generate pipeline in the first quarter and drive adoption of new capabilitiesClear, timely communication of commercial changes (e.g., plans and pricing) to all stakeholders, protecting business continuity and pipeline growthProduct Marketing & Sales Enablement(team of 4-5 FTE)Positioning, messaging, and competitive differentiation for the product portfolioPricing and packaging strategy in partnership with Product and FinanceSales enablement: battlecards, demo narratives, objection handling and sales trainingLaunch strategy for new products, features, and pricing changesContent Marketing (team of 4 FTE)Content delivery to support the stated outcomes; including enablement materials, and content (incl. video) for the company’s Learning ManagementContent to support sales funnels; including web pages, seo / blog content and customer communications.Customer Marketing (team 1 FTE – TBH)Customer communication and advocacyPrograms and campaigns to drive expansion pipelineDrive utilization metrics and support Customer Success metrics for customer health and renewal.Cross-Functional InfluenceThis is a highly cross-functional role, expected to influence (without direct management authority):Demand GenerationEnsuring inbound demand generation programs are aligned to messaging and commercial GTM requirementsChannel MarketingEnsuring channel and MSP programs such as recruitment, activation, and enablement are positioned for success, and aligned with strategic positioningSales & Customer SuccessPartnering with Sales leadership on quota-bearing enablement and win-rate improvement10+ years in B2B SaaS or tech marketing, with progression through product marketing or GTM strategy rolesExperience spanning at least two of: product marketing, channel/partner marketing, customer marketingTrack record partnering directly with Sales and Product leadership, not just Marketing peersComfortable with pricing/packaging work and pipeline-level metrics, not just brand/awareness metricsMany possibilities to further develop your individual skillset.Innovative and creative work environment with plenty of room for new ideas.A structured onboarding phase with experienced colleagues.Flexible working hours and a hybrid working environment.Paessler is a fast-growing midsized company that has been in the market for 20+ years.The company is focused on long-term goals and is currently comprised of 400+ employees.