Director of Business Development

Job Description

Job Description

Purple, Rock, Scissors (PRPL) is a 20-year-old solutions agency operating at the intersection of strategy, design, and emerging technology. We help ambitious brands solve complex business challenges through high-performing strategy, branding, websites, digital products, and experiential work. We are built for outcomes, trusted for craft, and known for long-term partnership with clients who value clarity, excellence at speed, and execution at the highest level.

We are seeking an Orlando-based Director of Business Development to lead new business efforts for PRPL. This is a client-facing, outcomes-driven role for someone who can build and manage a pipeline, lead pursuits, and close opportunities while representing PRPL with confidence, clarity, and professionalism.

Leveling note

We are posting this as Director of Business Development, but we are open to leveling this as a Business Development Manager for an exceptional candidate with the right agency experience and closing ability.

Responsibilities

Lead Generation and First Response

• Respond quickly and professionally to inbound leads (web, referrals, partners, outbound)

• Run initial outreach and first touch calls with confidence and structure

• Represent PRPL as a trusted partner with a high bar for communication and follow-up

Qualification and Discovery

• Qualify opportunities with clear rigor, including fit, urgency, budget, decision process, and timeline

• Lead discovery calls that uncover business goals, constraints, risks, and success criteria

• Identify what PRPL needs to win, and what we should decline

Pursuit Strategy and Closing

• Own the pursuit plan, including stakeholders, meeting path, messaging, differentiators, and momentum

• Craft the “why PRPL” story using relevant case studies and proof

• Drive opportunities to close with consistent cadence, clear next steps, and confident asks

• Build strong relationships and maintain executive-level presence with prospects

Proposal and SOW Development

• Coordinate and drive proposal development with PRPL leadership and discipline leads

• Help shape scope, phasing, assumptions, and investment in a way that protects delivery success

• Produce proposal-ready content with high quality and minimal friction on the internal team

• Package deals using PRPL tools and workflows

Pipeline Ownership and Forecasting

• Own CRM hygiene and accountability in Pipedrive

• Maintain accurate pipeline stages, next steps, and close probabilities

• Provide weekly visibility to PRPL leadership, including top deals, risks, help needed, and next actions

Relationship Building and Long-Term Growth

• Build and nurture a network of partners and referral sources

• Re-engage past leads and warm connections with professionalism and purpose

• Help PRPL grow into the right verticals and opportunity types over time

What Success Looks Like (Metrics and Outcomes)

This role is measured on qualified pipeline and closed revenue, not activity alone.

In the first 30 to 60 days

• Establish strong internal rhythm with leadership and discipline leads

• Demonstrate consistent pipeline management, including clean CRM and fast follow-up

• Begin creating momentum with warm leads and reactivation outreach

In the first 90 days

• Build a predictable, qualified pipeline of opportunities that match PRPL’s strengths

• Lead multiple opportunities through the discovery and proposal stage

• Deliver consistently high-quality proposal inputs and pursuit materials

Core success metrics (targets set with leadership)

• Qualified pipeline generated per quarter

• New business closed per quarter

• Close rate percentage of qualified opportunities won

• Proposal output number of proposals shipped per month, measured on quality and speed

• Cycle time – average time from first call to proposal to close

• CRM accuracy, including stage hygiene and documented next steps for active deals

We will align on realistic targets based on PRPL’s service mix, deal size, and seasonality.

Qualifications

Must Haves

• Local to Orlando (required)

• A minimum of 5 years of experience in business development or new business at a creative or digital agency (required)

• Proven ability to lead pursuits and close services-based work, not just set meetings

• Strong client-facing communication, confident, concise, professional

• Proven experience selling strategic digital solutions, including one or more of the following:

• • Foundational brand identity and design systems that extend across platforms
  • Website strategy, design, and development for enterprise or high-growth organizations
  • Custom apps, software platforms, and interactive digital products
  • Scalable CMS platforms, digital ecosystems, and technical infrastructure
  • UX and UI design for web, mobile, and product interfaces
    
  • Technical builds, API integrations, and cross-platform engineering
  • Ongoing optimization, performance tuning, and support retainers

• High attention to detail and follow-through

• Comfortable working across leadership, delivery, design, and engineering

Strong Pluses

• Experience selling complex work, including phased roadmaps, technical discovery, and multi-stakeholder buys

• Familiarity with proposal tools like Proposify and CRMs like Pipedrive (or equivalent)

• Experience working closely with delivery teams to shape scope and protect outcomes

• Comfort selling to mid-market and enterprise clients

Traits We Value (How We Work)

• You take initiative and do not wait for someone to hand you the next move

• You are structured without being robotic

• You build trust fast and show up prepared

• You are competitive and mature, you want to win without overselling

• You protect delivery by setting projects up to succeed

• You represent PRPL well; you write and speak like a leader

Reporting and Collaboration

Reports to: President and COO, Rich Wahl

Works closely with PRPL leadership and discipline leads across Strategy, Design, Engineering, and Delivery

Compensation

Compensation will be structured as:

• Base salary, plus commission

• Additional performance upside based on outcomes and growth

Details aligned based on experience level and final leveling.

How to Apply

Submit your resume and a short note outlining

• Your agency experience, including what you sold and who you sold it to

• The types of deals you have closed, including range and typical cycle time

• What makes you effective in a competitive pursuit environment