Senior Manager, SEO/GEO Program

Role Description

We are looking for a Head of SEO/GEO to own our organic and AI search programs across all three brands. This is a senior leadership role at the intersection of technical SEO, generative engine optimization (GEO), content strategy, and cross-functional influence.

You will lead a team of two, manage a portfolio of agency partners, and set the direction for how ServiceTitan, Aspire, and FieldRoutes show up in search — both traditional and AI-driven — for years to come.

The organic channel is a meaningful part of how we drive pipeline. The program is mature in some areas and actively evolving in others — particularly around AI search visibility and attribution.

This role requires strategic judgment, an operator's bias for execution, and a genuine curiosity about where search is going.

What you'll do:

• Program Strategy
  • Set the SEO and GEO roadmap across all three brands, balancing resources against very different competitive landscapes and content maturity levels.
  • Own the content strategy framework - what gets built, what gets refreshed, what gets cut - and drive the program toward a more dynamic, signal-driven model.
  • Lead BOFU prioritization: comparison pages, features pages, industry and sub-industry pages are the highest-leverage surface in the program and require sustained strategic attention.
  • Define how the team and agencies work together - briefing, accountability, and the quality bar for what goes live.
• Generative Engine Optimization (GEO)
  • Own ServiceTitan's AI search visibility strategy across Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven surfaces.
  • Lead the prompt tracking and citation monitoring program - translating AI visibility data into actionable content and off-page recommendations.
  • Direct the off-page GEO program including digital PR, earned media, and citation density building - and make the case for appropriate budget allocation toward these channels.
  • Stay at the front edge of how AI search is evolving in B2B SaaS and bring a clear point of view back to the team and to leadership.
• Attribution and Reporting
  • Own how the organic and GEO program is measured and reported - building a narrative that connects visibility to pipeline in a world where clicks alone no longer tell the full story.
  • Lead the cross-functional work needed to improve how organic influence is captured across the buyer journey.
  • Present program performance to VP and CMO-level audiences with clarity and commercial grounding.
• Team and Agency Leadership
  • Manage and develop two direct reports responsible for SEO operations and multi-brand execution.
  • Own relationships with all agency partners across content production, technical SEO, link building, digital PR, and GEO - including strategic direction, performance accountability, and contract management.
  • Build strong cross-functional relationships with web, demand gen, product marketing, and brand creative to ensure SEO and GEO recommendations actually get implemented.

Qualifications

• 6+ years in B2B SaaS SEO with ownership of a program that connects organic to pipeline - not just traffic growth.
• Deep, current understanding of GEO and AI search as an operational practice - you are actively working in this space, not watching from a distance.
• Demonstrated ability to manage agency partners - briefing them well, holding them accountable, and knowing when they are delivering versus drifting.
• Track record of influencing cross-functional stakeholders - web, product marketing, demand gen - without direct authority over their teams.
• Ability to build a measurement and attribution story that survives executive scrutiny and connects organic activity to revenue outcomes.
• Comfort operating across multiple brands with different competitive contexts, audiences, and content maturity levels.

Requirements

• Experience with programmatic or AI-assisted content at scale and a clear point of view on when it helps and when it creates problems.
• Experience with earned digital PR as a GEO and authority-building lever, not just traditional link acquisition.
• Familiarity with AI search tracking and programmatic content platforms; experience with Profound or AirOps preferred.
• Familiarity with the home services, field service, or SMB-focused vertical.
• Experience evolving attribution models to capture organic influence beyond last-touch.

Benefits

• Flextime, recognition, and support for autonomous work.
• Flexible time off with ample learning and development opportunities.
• Comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events.
• Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
• Parental leave and support, up to $20k in fertility services, surrogacy, and adoption reimbursement.
• On-demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.