Frontend Engineer

Role Description

Cinch fosters a dynamic, collaborative culture where engineers take full ownership of their work, from design to deployment—an approach modeled across our engineering roles. As a Senior Frontend Engineer on our Core Feature Team, you will lead the modernization, evolution, and performance of our front-end architecture. Cinch is embarking on an ambitious, company-wide revamp of the entire front-end experience, providing a unique opportunity for a senior engineer to make an outsized impact on UI direction, user experience, and long-term technical foundations. You’ll collaborate closely with product, UI/UX, backend, and AI engineering teams to deliver modern, intuitive, and high-performing interfaces. This role combines:

• Primary ownership of our React front-end
• Leadership in architecting the new UI stack
• Designing next-generation AI-driven user experiences (e.g., chat-based interfaces, real-time interactions, agentic workflows)

Key Responsibilities

• Lead the design, development, and modernization of Cinch’s React-based front end.
• Architect scalable UI systems, reusable components, and frontend frameworks for long-term growth.
• Drive a full front-end revamp in partnership with UI/UX and product teams, expanding on the collaborative culture shown in prior FE roles.
• Build high-performing, responsive, and accessible interfaces across the application.
• Develop rich, real-time interfaces using WebSockets, Socket.IO, and related technologies.
• Experience developing real-time event-driven systems and frontend interactions.
• Create intuitive chatbot-style and AI-assisted workflows integrated with agentic backend systems.
• Collaborate with backend and AI engineers to align API design with UI needs.
• Explore and evaluate emerging technologies to maintain a modern, competitive UI stack.

Qualifications

• Bachelor’s degree in computer science or related field, or equivalent experience.
• 5+ years of professional experience developing production front-end applications.
• Deep expertise with React, modern JavaScript/TypeScript, hooks, state management, and component architecture.
• Experience leading large-scale UI/UX refactoring, redesign, or architecture modernization initiatives.
• Strong understanding of RESTful API integration and front-end performance optimization.
• Experience building real-time interfaces using WebSockets or Socket.IO (preferred).
• Experience designing or consuming AI/LLM-driven interfaces (preferred).
• Familiarity with chatbot UIs, conversational patterns, or streaming UI updates (preferred).
• Optional: Understanding of Python/Django to enable closer backend collaboration (similar to optional Python capability noted in prior FE role).
• Comfortable working in a cloud-native environment using tools such as AWS and Docker.

Skills

• Front-end expert with strong system design and architectural judgment.
• Ability to translate complex workflows into intuitive user experiences.
• Strong debugging and problem-solving skills across the UI stack.
• Exceptional collaboration skills, partnered closely with product and design teams.
• Ability to lead modernization initiatives while delivering high-quality features.
• Growth mindset with a passion for exploring new UI and AI technologies.
• Self-starter with the initiative to own and evolve the front-end direction of the product.

Benefits

• Work in a cloud-native SaaS environment that embraces agility, experimentation, and innovation.
• Be part of a lean, ambitious team where your expertise will directly shape the future of our platform.
• Influence product direction and elevate the user experience for thousands of businesses.
• Lead a major front-end transformation and build next-generation AI-powered experiences.
• Leave a lasting impact on a rapidly growing company.

Company Description

At Cinch, we’re revolutionizing the omnichannel marketing industry by building the best marketing automation platform targeting multi-location businesses. Our platform centralizes customer data and enables personalization and automated outreach across channels—such as email, SMS, digital ads, and direct mail—to enhance retention and drive growth. Join us to be part of a vision that prioritizes customer experience and technological excellence.