Senior Marketing Operations Manager

Role Description

We’re looking for a highly analytical and hands-on Senior Marketing Operations Manager to build and scale the engine behind our growth. This role is central to how we generate, measure, and accelerate pipeline -- owning everything from MQL frameworks to attribution modeling and end-to-end funnel reporting.

As Senior Marketing Operations Manager, you will own and execute within HubSpot, building the system and shaping long-term direction to optimize for Airlock Digital's strategic advantage, ensuring every campaign, channel, and touchpoint is measurable, optimized, and directly tied to revenue outcomes.

Key Responsibilities

• Design, implement, and continuously refine our MQL and lifecycle stage framework
• Partner with Sales to ensure tight alignment on lead qualification, routing, and SLAs
• Identify bottlenecks in the funnel and drive improvements that accelerate pipeline velocity
• Work with RevOps and Finance to build and maintain multi-touch attribution models in HubSpot
• Establish clear reporting on channel performance, campaign ROI, and revenue contribution
• Move the organization beyond vanity metrics to pipeline and revenue-focused measurement
• Own the entire HubSpot instance, including architecture, data structure, workflows, and integrations
• Build and optimize lead scoring models, lifecycle automation, campaign tracking, and UTM governance
• Ensure data cleanliness, consistency, and scalability
• Develop executive-level dashboards that provide clear visibility into pipeline generation, conversion rates across the funnel, and campaign and channel performance
• Create a single source of truth for marketing and revenue data
• Deliver actionable insights that influence budget allocation and strategy
• Work closely with Marketing, Sales, and RevOps to align on definitions, processes, and reporting
• Support campaign execution with proper tracking, segmentation, and measurement frameworks
• Enable Marketing leadership with clear, data-backed recommendations
• Own Marketing automation and campaign management to support email builds, website, and newsletters
• Day-to-day support of lead list uploads

Qualifications

• 7+ years in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS or cybersecurity
• Proven track record building MQL models, attribution frameworks, and pipeline reporting
• Deep, hands-on experience with HubSpot as a primary CRM and marketing automation platform
• Strong understanding of full-funnel marketing and sales processes
• Advanced knowledge of HubSpot workflows, reporting, and integrations
• Comfortable working with data tools (e.g., Excel, BI tools) to extend HubSpot capabilities

Bonus Points

• Highly detail-oriented with a strong bias for data accuracy and integrity
• Equal parts strategic thinker and hands-on builder
• Focused on outcomes—especially pipeline growth and revenue impact
• Expertise in data modeling, segmentation, and reporting
• Experience with multi-touch attribution and campaign measurement

Benefits

• Salary range of USD $123,000-$154,000
• Medical, dental, and vision insurance
• 401K Plan with 4% Company Match
• Life and Disability Programs
• Paid Parental Leave
• Paid time off and Paid Holidays
• Volunteer and Birthday Time off
• Home Office Allowance

Our Commitment

We believe in supporting our team members both personally and professionally. Named one of the USA’s Greatest Places to Work in 2024 and 2025, we value flexibility, trust, and a work environment that empowers our team to do their best work.

We will be assessing applications as they come in, so we encourage you to send your resume through to us as soon as possible. All official job offers from our company are extended directly by our recruitment team and will be sent through an official BambooHR document for your review and signature.

Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor.

If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.