Senior Marketing Operations Manager

Role Description

As the Senior Marketing Operations Manager, you will design and run the foundational systems that power DroneDeploy’s go-to-market strategy. Reporting to the Head of Marketing Operations, your primary focus is on the inbound funnel and campaign operations (lead capture, campaign intake, production, and channel reporting). While the Head of Marketing Ops will focus on the outbound funnel and ABM strategy, the two areas are deeply connected so you'll jointly shape both.

This is a senior individual contributor role who will partner closely with the Head of Marketing Ops to build the AI infrastructure from the ground up. You will shape how tools like Marketo, Salesforce, Clay, Claude CoWork, Glean, Gemini and related platforms work together, and you will set the operating standards that Demand Gen Managers, Field Marketers, and BDRs rely on every day.

You will work directly with senior GTM leaders, including the VP of Demand Generation and senior directors in Comms, Business Development, and Revenue Operations. Your strategy is the backbone to their success, so you will be in lockstep on setting strategic priorities and measuring performance.

Work Environment

• Work from Home: This role is based in the United States. DroneDeploy operates in a remote-first environment. This role works closely with partners across Marketing, Revenue Operations, Sales, and GTM Engineering, so consistent overlap with US-based teams is important.
• Business Travel: Minimal travel is expected, with occasional domestic travel for team planning, onsite collaboration, or company events.
• AI tooling: AI is part of how this team operates. This role is expected to lead adoption of AI-powered workflows across the GTM stack, using tools such as Clay, Claude CoWork, Glean, and Gemini to improve campaign execution, data quality, and funnel performance.

Responsibilities

• Campaign Operations:
  • Scope and production: collaborate with Demand Gen Managers and Field Marketers in launching marketing programs (emails, webinars, paid ad, event). Manage the intake, define target segments, and build assets in Marketo and related tools.
  • AI-powered workflows: lead AI adoption and techstack design (current mix: Clay, Claude CoWork, Glean, Gemini). Beyond streamlining execution, you identify gaps in the funnel and deploy workflows to close them.
  • Partner with marketers: translate new, ambiguous go-to-market requests into structured programs and processes, as both the strategist and builder.
  • Database health: partner with Legal to ensure compliance (GDPR, CCPA) and minimize degradation of contactable database.
• Platform Operations:
  • Data hygiene: ensure marketing and sales data are complete/accurate to support critical workflows (e.g. account prioritization, lead scoring, routing).
  • Data optimization: design and optimize the infrastructure to support growing lead enrichment and contact acquisition needs from ABM.
  • End-to-end funnel health: own form management and partner with the web team on conversion optimization. Maintain sync between core systems (Marketo, Salesforce).
  • Drive lifecycle management: In collaboration with the Head of MOPs, optimize lead scoring, personas, and segmentation to support both inbound motions and ABM.
  • ROI Reporting and Attribution: design and maintain the piping (UTM, campaign structure) to connect marketing spend to pipeline.

Requirements

• 7+ years of experience in Marketing Operations or Revenue Operations in a fast-paced B2B SaaS environment.
• Administrator-level experience with a Marketing Automation Platform, with Marketo preferred, plus deep practical experience in Salesforce.
• Built GTM AI workflows you can walk through end-to-end.
• Experience owning measurement infrastructure, including attribution, UTMs, campaign architecture, and reporting tied to pipeline performance.
• Designed and maintained lifecycle automation for complex B2B funnels, including scoring, segmentation, nurture, and Marketing-BDR handoff.
• Managed enrichment platforms such as Clay or ZoomInfo at an infrastructure level, not just for one-off workflows.
• Strong systems-thinking and business problem-solving skills, with the ability to assess downstream implications, identify high-leverage improvements, and translate business needs into scalable operational design.
• Strong communication skills and the ability to work effectively with senior stakeholders as well as hands-on practitioners.
• Salesforce Certified Platform Administrator preferred.
• Marketo Certified Expert (MCE) preferred.
• Experience leading a MAP migration or major system integration is a plus.
• Hands-on experience configuring IPaaS or workflow automation tools such as Workato, Tray.io, or Zapier is a plus.
• Experience with CommonRoom, 6sense, or similar ABM and intent platforms is a plus.
• Experience supporting BDR operations, including lead routing, outbound ABM infrastructure, and enablement across multiple segments and geographies, is a plus.

Benefits

• Culture of Innovation & Collaboration: Thrive in an environment that values creativity and teamwork.
• Drone Certification: Get certified and gain unique, hands-on skills with our full backing.
• Flexible Work Arrangements: Enjoy autonomy with remote-first options and schedule flexibility.
• Paid Family Leave: Take the time you need to support your family during life’s most important moments.
• Comprehensive Healthcare Coverage: Plans designed to support your well-being.
• Career & Growth Development: Build new skills and unlock opportunities through continuous learning.
• Flexible PTO: Take time off when you need it to recharge—we trust you to manage your time well.
• Employee Referral Bonus: Know someone great? Refer them and earn a bonus when they join our team.