Senior Marketing Operations Manager

Role Description

Xterra Health is a fast-moving, mission-driven organization dedicated to empowering veterans through transparent access to the care, benefits, and support they've earned. The marketing function is growing and the operational layer behind it needs to grow with it. Campaigns run, content goes out, agencies deliver, contractors execute, but the coordination, tracking, follow-through, and interdepartmental communication all need someone who owns them.

This is not an assistant role. The Senior Marketing Operations Manager is the connective tissue between the VP of Marketing and the rest of the organization. You will:

• Manage vendors
• Track deliverables
• Run cross-functional coordination
• Build internal workflow infrastructure
• Ensure nothing falls through the cracks so that marketing leadership can stay focused on strategy and output

The intent is that this position grows into a Director of Marketing Operations as the department matures and performance warrants it.

If you need a fully documented playbook before you can operate, this is probably not the right position for you. If you are the kind of person who builds the playbook, keep reading.

Qualifications

• 5+ years in a marketing operations, marketing coordinator, or project management role embedded in a marketing function, including time in a senior or lead capacity
• Demonstrated experience across multiple marketing channels: content, performance, social, and events
• Strong project management instincts: you close loops, follow up, and do not let priorities age
• Excellent written and verbal communication; comfortable interfacing with senior leadership and external partners
• Proficiency with marketing tools and platforms: CRM, scheduling tools, and paid media dashboards
• High degree of professional judgment: this role carries access to confidential budget, personnel, and strategic information
• Self-directed: comfortable operating in ambiguity and building structure where none currently exists

Requirements

• Experience at a veteran-facing organization, in the military/government services space, or with military-connected audiences
• Military service or personal connection to the veteran community
• Event management, sponsorship coordination, or experiential marketing background
• Experience at a startup or high-growth company where you wore multiple hats
• Familiarity with GoHighLevel (GHL) or similar CRM/marketing automation platforms

Benefits

• Base salary: $85,000 - $100,000, commensurate with experience
• Medical, Dental & Vision: Eligible the first of the month following 30 days; Xterra Health covers 75% of employee premiums
• Unlimited PTO
• 401(k): 100% employer match up to 4% of eligible compensation; immediate vesting; enrollment the first of the month following 90 days
• Remote position; home office support provided

What the First Year Looks Like

• Months 1-3: Orient and establish. Get into the rhythm of marketing operations alongside the VP of Marketing. Understand the vendor landscape, the active campaigns, the tools, and the open projects. Begin building the coordination infrastructure.
• Months 4-6: Take ownership. The operational layer of marketing should now run through you. Vendors know you. Deliverables are tracked. Workflows exist. The VP of Marketing is spending more time on strategy and less time on logistics because you have the rest covered.
• Months 7-12: Build for what's coming. As the marketing team grows, you are the person who makes sure those hires land in an environment set up for them to succeed. That means documentation, onboarding, tooling, and operational readiness built before the need is urgent.
• Beyond Year One: Title, scope, and compensation reviewed based on demonstrated performance and the pace of organizational growth. The Director of Marketing Operations role is the natural destination for the right person in this seat. It will not be handed over; it will be earned.