Vice President Marketing

Our client is a leading global consumer products company with a portfolio of well-established brands across beauty, personal care, and fragrance categories. The organization is recognized for its commitment to brand building, go-to-market execution, and delivering meaningful consumer experiences across a diverse range of retail and digital channels worldwide.

We are seeking a dynamic and inspirational leader to lead a portfolio of beauty and fragrance brands through its next phase of growth and transformation.

The Vice President of Marketing is responsible for:

1. Driving operational leadership and commercial excellence across the portfolio to elevate products, campaigns, and overall business performance.
2. Providing U.S. P&L and S&OP commercial ownership through strong cross-functional collaboration, understanding of commercial execution across retailers, and solid business fundamentals.
3. Driving collaboration with global innovation teams to ensure market trends, consumer insights, and retailer needs are reflected in brand positioning, innovation priorities, and long-term growth strategies.

Operating within an entrepreneurial, fast-moving environment, this role will be equal parts strategic and executional and require an understanding of omnichannel retail, including eCommerce, prestige, mass, and direct-to-consumer channels.

This leader will maintain a strong focus on executional excellence and will be responsible for developing both long-term strategic growth plans and annual business plans designed to drive category and brand growth across multiple channels.

Strategic Leadership

• Accelerate the growth and transformation agenda for the portfolio through clear prioritization, disciplined execution, and strong return on investment.

Growth Mindset / Strategic Planning

• Define long-term strategic growth plans and near-term initiatives that support the next phase of growth for the portfolio. This includes business objectives, consumer and channel strategies, and translation of those strategies through the marketing mix.
• Analyze market and business performance to identify opportunities for growth, ensure objectives are being met, and adjust plans to deliver against business goals.
• Continue to grow existing brands and product collections through deep consumer understanding, competitive analysis, and innovative marketing strategies.
• Experience leading brands across multiple retail environments, including Amazon, marketplace, eCommerce, mass retail, specialty retail, department stores, prestige retail, and direct-to-consumer channels, is highly valued.

Brand Strategy, Product Development & Execution

• Drive portfolio brand performance through defining and supporting brand, product, and portfolio strategies while partnering closely with commercial teams and cross-functional stakeholders to achieve sales and profit targets.
• Knowledge of digital channels, omnichannel commerce, and modern 360-degree marketing plans is essential. Experience driving growth across a combination of Amazon, eCommerce, specialty retail, mass retail, prestige environments, department stores, or other complex consumer channels is highly valued.

Business Focused

• Strong business and marketing acumen along with experience navigating evolving consumer markets, retail landscapes, and channel dynamics. Ability to translate consumer, retailer, and market insights into practical commercial strategies that drive sustainable growth.

Ideal Profile

While experience within beauty or personal care is preferred, we welcome exceptional marketing leaders from broader consumer products, lifestyle, fashion, wellness, luxury, and adjacent branded consumer categories. Candidates should demonstrate a strong track record of brand building, commercial leadership, team development, and driving growth across complex omnichannel retail environments.