Global Product Solutions Lead, Third Party Incrementality, CPG

The application window will be open until at least July 21, 2026. This opportunity will remain online based on business needs which may be before or after the specified date. This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. By applying to this position you will have an opportunity to share your preferred working location from the following: Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Bruno, CA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA. Minimum qualifications Bachelor's degree or equivalent practical experience. 6 years of experience in agency, brand advertising, product marketing, product management or ad sales. Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools). Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem. Preferred qualifications Proven track record in navigating through ambiguity, managing multiple cross-functional projects in a matrixed environment. Ability to proactively take ownership of projects by setting and achieving milestones, synthesizing input from many stakeholders, creating outputs appropriate to the audience(s) and driving awareness/adoption of final deliverables. Ability to create influential relationships with stakeholders and demonstrate executive presence. Excellent investigative skills, including quantitative fluency. Experience generating problem statements, identifying solutions and making recommendations. Excellent storytelling i.e., explaining advanced technical products to audiences and ability to communicate with both business and technical stakeholders. About The Job Google’s Global Product Solutions organization leads Google’s commercial business strategy, and is responsible for driving adoption of our advertising products. This specific role is focused on third‑party (3P) Incrementality and Consumer Packaged Goods (CPG) Sales lift within the Media Effectiveness team. As a Global Product Solutions Lead, you will leverage your expertise to inspire sellers and customers to expand their adoption of 3P incrementality solutions including CPG Sales lift and the recently launched Meridian GeoX partner program. You will work internally with Product Management, Business Development, and cross‑functional GPSL teams to identify product feature gaps and brainstorm solutions to bring to life. You will also partner with regional Go‑To‑Market and Sales teams to inspire sellers and customers to expand usage of 3P Incrementality solutions. Above all, you will be passionate about all things measurement, and want to help shape the ever‑changing world of online advertising. You will also help drive the evolution of our 3P incrementality measurement product offerings, including CPG Sales lift and the recently launched Meridian GeoX Partner Program. You will set the strategy to inform product needs and global activation strategy. You will work with stakeholders across Sales, GTM, Product, Business Development, Marketing, and more to launch new initiatives. Google’s Incrementality solutions have the ability to reach top global advertisers with billions in total marketing budgets to help them better understand how Google media drives sales effectiveness and return on investment for their brands. As a member of the Media Effectiveness GPSL team, you will be a thought leader in landing our go to market strategy and scaling product adoption globally. Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our products. As part of the Global Solutions team, you'll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas – Performance, Brand, or Publisher & Platform – you'll use your expertise to help front‑line Sales partners to work their magic quickly and effectively. You are passionate about all things digital, and want to help shape the world of online advertising. Individual pay is determined by factors including job‑related skills, experience, and relevant education or training. US: $152000 - $222000 (USD) + 15% bonus target + equity + benefits Responsibilities Drive successful activation of 3P incrementality solutions globally, including close coordination with Product Management, Business Development, regional product Go‑To‑Market, other Measurement Global Product Solutions stakeholders, and other cross‑functional teams. Synthesize and prioritize feedback from go‑to‑market (GTM) and Sales teams to influence product priorities and strategy for 3P Incrementality solutions. Lead the rollout of product features and capabilities, executing a successful sales activation strategy. Help define success metrics, track adoption and business impact, track and report on critical activation metrics for senior Google Global Business Organization and Product as well as Engineering leadership. Represent key 3P Incrementality product market/customer needs to Product Management and Go To Market/Sales leadership. Engage with sales teams, customers, and regional stakeholders, serving as an authority on 3P Incrementality solutions. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form. #J-18808-Ljbffr Google