Digital Marketing Manager

This is a confidential search. Company details will be shared with candidates during the interview process. About the role We're growing our digital marketing practice and looking for a Digital Marketing Manager who thrives on ownership, data, and measurable business impact. You'll lead digital strategy across a portfolio of well-known restaurant and retail brands, driving customer acquisition, loyalty, and revenue through paid media and CRM. If you enjoy building campaigns from the ground up and seeing results reflected in sales, this is an opportunity to make a visible impact. This is a hands-on, build-it-yourself role. You'll own digital marketing for a portfolio of 6–8 brands with support from account leadership, creative, analytics, and development partners. As our digital practice continues to expand, this role offers opportunities to take on larger brand portfolios, mentor junior marketers, and contribute to the evolution of our digital strategy. Responsibilities Paid media strategy and execution Build, launch, and optimize campaigns across Google Ads (Search, Performance Max, Demand Gen, Local), Meta, TikTok, Reddit, and programmatic DSPs Develop full-funnel media plans for new restaurant openings (NROs), LTO and menu launches, seasonal promotions, and always-on local awareness Own budget pacing across the portfolio, including monthly targets, daily spend, and mid-flight reallocation between markets and channels Manage creative requirements and asset trafficking in partnership with the creative team, including placement-specific specs and creative testing Measurement and tracking Own GA4 and Google Tag Manager implementation across brand sites: conversion events, dataLayer pushes, Meta Pixel and Conversions API, and platform tag deployment Partner with developers and ordering platform vendors (Olo, Toast, Thanx, Punchh, Incentivio) to capture online ordering revenue and tie it back to media Build and maintain reporting through Supermetrics and Looker Email, CRM, and loyalty Plan and execute email and push campaigns through loyalty and CRM platforms (Paytronix, Punchh, Thanx, Klaviyo and similar) Build segmentation and lifecycle strategies including new member onboarding, lapsed guest win-back, LTO announcements, birthday and reward campaigns Connect CRM audiences to paid media for suppression, lookalike modeling, and retention Strategy and communication Build monthly and quarterly performance reports and present them clearly to brand stakeholders, in partnership with the account lead Translate performance data into recommendations Contribute to annual planning and budget recommendations Navigate multi-location logistics: franchisee budgets, co-op funds, DMA-level allocation What Success Looks Like Within your first year, you will: Successfully own digital strategy and execution across your assigned brand portfolio. Improve media efficiency, customer acquisition, and return on ad spend. Grow loyalty membership and engagement through smarter CRM and lifecycle marketing. Strengthen tracking, attribution, and reporting so teams can make faster, better-informed decisions. Build trusted relationships with internal teams and brand stakeholders. Become the primary digital marketing resource for your assigned accounts. What we're looking for 4–6 years of hands-on paid media experience, ideally supporting multi-location or franchised brands Deep, in-platform fluency in Google Ads and Meta Ads Manager with the ability to build a campaign from scratch, diagnose why one is underperforming, and explain the difference between a targeting problem and a creative problem Working knowledge of GA4 and GTM; comfortable inspecting a tag, writing a conversion event spec, and working with a developer to get it implemented Strong spreadsheet skills: pacing models, budget splits, and performance analysis without waiting on someone else to pull the data Clear written and verbal communication: able to explain a media decision to someone who doesn't work in ads Organized and self-directed across a multi-brand workload, with a track record of hitting deadlines withosed Nice to have Restaurant, hospitality, retail, or franchise experience, especially with multi-unit or franchisee-funded media Experience with programmatic platforms and geofencing (GroundTruth, StackAdapt, The Trade Desk) Experience with restaurant marketing platforms such as Olo, Toast, Thanx, Punchh, or similar platforms is preferred. Google Ads and Meta Blueprint certifications Why this role You'll work on brands people actually recognize and on campaigns where the results show up in a restaurant's sales the same week. Our digital practice is growing and new digital tools are being unlocked regularly. If you want to own accounts, go deep technically, and see your work move a business, this is that seat. We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic protected by applicable law. #J-18808-Ljbffr Confidential Jobs