Director, Solution Marketing

Role Description

The Director, Solution Marketing is responsible for defining and leading the department strategy, performance, and results of Hyland's industry solutions marketing function. This role leads multiple industry-aligned solution marketing teams and senior individual contributors and is accountable for developing differentiated messaging, leading go-to-market strategy, and enabling revenue growth through cross-functional alignment.

This position oversees solution marketing across industries including healthcare, insurance, banking, higher education, and government. The Director ensures consistent and differentiated messaging across markets, aligns priorities with product and sales teams, and translates Hyland's capabilities into meaningful business value. This role reports to the SVP, Portfolio Marketing.

Your Role Responsibilities? Here's What You'll Do.

• Define and guide clear, differentiated messaging and positioning for Hyland's industry solutions in partnership with product management and cross-functional stakeholders.
• Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging.
• Plan and execute product and solution launches with cross-functional alignment across product, sales, and demand generation teams.
• Build, lead, and develop a high-performing team of solution marketers, fostering accountability, collaboration, and continuous improvement.
• Identify industry trends, customer needs, and competitive insights to inform strategy and positioning.
• Partner with product, sales, demand generation, and customer success teams to drive pipeline growth and revenue outcomes.

Qualifications

• 10+ years of experience in B2B product or solution marketing, including team leadership.
• Strong ability to translate product capabilities into clear, meaningful customer value with measurable business outcomes.
• Excellent written and verbal communication skills with a track record of delivering high-quality work under tight timelines.
• Proven ability to collaborate effectively and lead through influence across a large, matrixed organization.

Requirements

• MBA or other advanced degree (preferred but not required).
• Experience engaging with industry analysts and shaping market perception (preferred but not required).
• Background in content management, process automation, collaboration, or related enterprise software markets (preferred but not required).
• Demonstrated success building, coaching, and scaling high-performing marketing teams (preferred but not required).
• Familiarity with modern marketing tools, technologies, and best practices (preferred but not required).

Benefits

• Career development resources.
• Wellbeing programs.
• Innovation practices.

Company Description

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.