Marketing Analyst

Job Description

Job Description

Key Responsibilities

• Manage and maintain the pre-registration database to ensure accurate and organized contact

information.

• Develop, schedule, and execute targeted email marketing campaigns to pre-registered

individuals.

• Segment contact lists based on campaign objectives, demographics, location, and engagement

history.

• Monitor campaign performance, including open rates, click-through rates, responses, and

scheduling conversions.

• Conduct A/B testing on subject lines, messaging, and call-to-action strategies to improve

campaign effectiveness.

• Generate weekly and monthly reports on campaign performance, conversion metrics, and

recommendations for improvement.

• Collaborate with the Scheduling, Marketing, and Operations teams to align campaigns with clinic

availability and organizational priorities.

• Maintain compliance with email marketing best practices, privacy regulations, and company

communication standards.

• Identify opportunities to re-engage inactive leads through automated email workflows and

follow-up campaigns.

• Assist with maintaining the integrity of marketing data and provide insights to improve overall

patient acquisition and scheduling performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field

(preferred).

• Experience with email marketing platforms and CRM/database management.

• Strong analytical skills with proficiency in Microsoft Excel and reporting tools.

• Excellent written communication and organizational skills.

• Detail-oriented with the ability to manage multiple campaigns simultaneously.

• Experience handling and circumventing spam protection to maximize email deliverability and

campaign performance.

• Experience with healthcare marketing or patient engagement is a plus.

Preferred Skills

• Email marketing automation

• Data analysis and reporting

• CRM/database management

• Microsoft Excel

• Campaign optimization and A/B testing

• Strong communication and project management skills