Field Marketing Specialist

Role Description

Happyrobot is looking for a highly organized and execution-driven Field Marketing Specialist to join our rapidly growing Field Marketing team. In this role, you will be responsible for planning and executing our US conference strategy and initiatives that connect directly with customers and prospects to drive pipeline.

This role will largely be focused on third-party industry trade shows and conferences in the United States. As we build out a robust field marketing engine, you will collaborate with our events team including a US-based Hosted Events Specialist and a Spain-based Field Marketer dedicated to the EMEA region and work closely with our Content and Creative team to ensure our booth experiences and event collateral are top-tier.

If you thrive in a fast-paced environment and love the logistics of a great event, we want to hear from you!

What You’ll Do

• Manage all trade show and conference deadlines, coordinate booth materials, and oversee shipping/freight logistics.
• Organize, prep, and manage on-site schedules for the sales team and attending executives to maximize their time and impact.
• Research, evaluate, and recommend the best industry conferences and trade shows across our target verticals.
• Secure, handle, and optimize event sponsorships and executive presentation/speaking opportunities.
• Ensure seamless lead capture at events and partner with revenue teams to track pipeline impact.

Qualifications

• Minimum of 2 years of dedicated field marketing and event management expertise.
• Hands-on experience working with major trade show vendors and general contractors.
• Strong experience using Salesforce for lead capture, list imports, and campaign tracking.
• Basic ability to navigate Figma to collaborate efficiently with our creative and design teams on booth graphics and collateral.
• Ability to hit the ground running immediately and handle high event volumes.

Benefits

• Opportunity to work at a high-growth AI startup, backed by top investors.
• Ownership & Autonomy - Take full ownership of projects and ship fast.
• Top-Tier Compensation - Competitive salary + equity in a high-growth startup.
• Comprehensive Benefits - Healthcare, dental, vision coverage.
• Work With the Best - Join a world-class team of engineers and builders.

Our Operating Principles

• Extreme Ownership: We take full responsibility for our work, outcomes, and team success.
• Craftsmanship: Putting care and intention into every task, striving for excellence.
• We are “majos”: Be friendly & have fun with your coworkers.
• Urgency with Focus: Create the highest impact in the shortest amount of time.
• Talent Density and Meritocracy: Hire only people who can raise the average.
• First-Principles Thinking: Strip a problem to physics-level facts, ignore industry dogma.