Public Relations Account Executive

Job Description

Job Description

About Innovative PR

Innovative PR is a lifestyle boutique strategic marketing and communications firm with offices in Los Angeles, New York, and Taipei. With over 15 years of expertise, we collaborate closely with industry-leading brands, influencers, and organizations to deliver impactful results. Our approach combines strategic targeting, strong pitching, and established relationships to secure prominent placements in print, digital, and multimedia spaces. Our diverse clientele includes top names in the consumer products, fashion, tech, design, beauty, food, beverage, hospitality, and entertainment industries.

Job Summary

Innovative PR is looking for a charismatic Public Relations Account Executive for our Beauty & Lifestyle Team with a proven track record of planning and executing PR strategies to secure press, experience communicating with talent agents for social and celebrity deals, and a knack for event coordination. The ideal candidates will have excellent written communication skills, a strong understanding of the media landscape, and a passion for helping clients amplify their brand presence.

Key Responsibilities

The Public Relations Account Executive Responsibilities will be (but are not limited to):

• Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value
• Directly manage day to day activities on client accounts and lead regular conference calls
• Plan, develop and advise clients on integrated and measurable PR initiatives
• Advise clients on positioning and messaging
• Daily press interaction; nurture and develop strong relationships with key editors across all channels via regular communication and media meetings
• Draft media and client materials such as press releases, bios, talking points, and media alerts
• Delegate duties and review the work of supporting team members (i.e. press materials, pitches, reports, etc.)
• Brainstorm creative partnership and activation ideas for clients as well as new business opportunities
• Develop full launch strategies surrounding client partnerships and activation
• Manage planning and execution of client events (i.e. staffing, production, invite outreach, budget, etc.)
• Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets
• Ensure that key milestones and projects are on track, within prescribed timelines and on budget, etc.)
• Work with Influencer Team to provide recommendations and outreach for brand partnerships need be
• Stay on top of entertainment and celebrity tastemakers for partnership advisory of brand campaigns
• Track industry trends and identify relevant opportunities for clients
• Display exceptional verbal and written communication skills
• Assist in the development of proposals for new business presentations

Qualifications

• Bachelor’s degree in Business, Public Relations, Communications, Journalism, Marketing, or a related field
• A minimum of 3-5 years of previous experience working with beauty and lifestyle brands in house or at a public relations agency
• Advanced proficiency in Microsoft Office products (Word, PowerPoint, Excel)
• Advanced proficiency in Google Workspace products (Sheets, Slides, Spreadsheets)
• Must have a minimum of 2 years of experience with editorial outreach and editor relationships
• A minimum of 2 years of previous experience working with Influencers and/or Influencer marketing campaigns
• Proven track record of securing media coverage and managing successful client campaigns
• Exceptional written and verbal communication skills, with the capacity to craft compelling stories and communicate effectively with clients, media, and team members
• Excellent organizational skills with a keen attention to detail
• Ability to develop and implement comprehensive PR strategies that align with client objectives and market opportunities
• Proficiency in PR tools (i.e. Muck Rack, Cision)