Senior CRM Lifecycle Marketing Manager

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller‑generating publisher in the world, boasting a 40x higher hit‑rate than traditional publishers. Recently raising a Series C and backed by top VC’s such as Khosla, Kleiner Perkins, and NEA Ventures, our expansion into CandyJar is just the beginning of our journey to becoming the next‑gen entertainment powerhouse. What You’ll Do We are looking for a top‑tier Senior CRM Lifecycle Marketing Manager who is both a strategist and a hands‑on executor to drive revenue growth for our flagship apps, Galatea and CandyJar. The role requires a CRM expert skilled in data, analytics, and automation, who can build sophisticated customer segmentation and personalized lifecycle flows to convert installs into loyal, paying subscribers. Core Responsibilities Audit & Strategy: Analyse current CRM data across email, push notifications, and in‑app messaging for Galatea and CandyJar. Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations that will drive revenue. Behavioral Segmentation & Content Targeting: Analyze user behavior and content performance data to define sophisticated audience segments. Leverage these insights to determine the optimal messaging and content strategy for each cohort, ensuring highly relevant and personalized touchpoints. Campaign Planning & Execution: Develop and execute campaigns with cutting‑edge personalization automation that optimize conversion to paid customers, and drive renewals and win‑backs. Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives. Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior. A/B Testing & Optimization: Deploy a rigorous test‑and‑learn approach—designing, executing, and iterating A/B tests to maximize impact. Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness. Innovation & Market Leadership: Stay ahead of CRM trends, emerging tools, and best practices, ensuring our lifecycle marketing strategy remains cutting‑edge and highly effective. What You’ll Bring Strong track record of scaling CRM programs within digital B2C businesses, directly driving revenue growth. Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive conversion. Hands‑on execution mindset: own campaigns from start to finish, ensuring every effort delivers measurable impact. Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to recommend next steps. Knowledge of SQL and ability to write your own queries. Excellent communication and collaboration skills, working cross‑functionally with marketing, tech, and analytics teams. Continuous drive for improvement, challenging assumptions, iterating fast, and delivering ever‑stronger results. Self‑motivated and willing to roll up your sleeves to get the job done. Who We Are Looking For Autonomous and solution‑focused. Highly data‑driven. Quick to action. High‑performing work ethic. Desire for exponential career growth. Passion for building a generational AI x Entertainment company. What We'll Offer 401k plan. Health benefits: medical, dental, and vision coverage. Professional coaching. Team‑building events, including an annual Tulum trip. Unlimited access to our Galatea app and Galatea TV app. Unlimited budget for self‑development books. Charity donation at your one‑year anniversary. Daily free lunch in the office. Class Pass membership for U.S. employees and gym access for Berlin employees. Dog‑friendly offices in Berlin and San Francisco. At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. Salary offers are determined based on the candidate’s experience, skills, and alignment with the role’s requirements, as well as internal equity and market benchmarks. #J-18808-Ljbffr Inkitt