Paid Search/SEO & Paid Social Media Manager

Role Description

We are seeking an experienced Paid Search/SEO & Paid Social Media Manager with a minimum of 4–6 years of experience in performance marketing, preferably within pharmaceutical, biotech, or healthcare environments. The ideal candidate will own the day-to-day strategy, execution, and performance optimization for Paid Search, SEO, and Paid Social campaigns across HCP and consumer audiences. You will lead and develop a small team of digital marketing associates or specialists to ensure holistic campaign success.

This role requires a balance of hands-on technical execution, analytical rigor, and team leadership. The Manager will report to the Senior Data Analyst or similar leader.

Key Responsibilities

• Integrated Campaign Strategy: Lead the planning, execution, and optimization of integrated campaigns across Google Ads, Microsoft/Bing Ads, and major Paid Social platforms (e.g., LinkedIn, Meta) for HCP, patient, and caregiver audiences.
• Search & Social Management: Oversee end-to-end campaign setup, including keyword strategy, SEO best practices, ad copy development, audience targeting, bid management, and budget pacing for both search and social channels.
• SEO Optimization: Drive SEO strategy through technical audits, on-page optimization, and content recommendations to improve organic search visibility for key therapeutic areas.
• Reporting & Analytics: Manage daily, weekly, monthly, quarterly, and annual reporting on channel performance, including QBR and EOY analysis. Analyze data to identify trends, optimization opportunities, and cross-channel performance insights.
• Compliance: Ensure all campaigns are executed in strict alignment with pharma regulatory guidelines, brand requirements, and internal quality standards.
• Cross-Functional Collaboration: Collaborate with strategy, analytics, creative, and client-facing teams to align campaign goals with broader business objectives.
• Leadership: Review, coach, and support team members in execution quality, workflow management, and professional development.
• Innovation: Develop process improvements, testing frameworks (A/B testing across platforms), and reporting enhancements to improve efficiency and performance.
• Industry Trends: Monitor industry trends, platform updates, and competitive activity to keep campaign strategies current and effective.

Qualifications

• Minimum 4–6 years of experience in paid search, SEO, paid social, or performance marketing.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Demonstrated ability to manage client or stakeholder expectations and deliver measurable results.

Requirements

• Experience working in pharmaceutical, biotech, or healthcare marketing environments strongly preferred.
• Prior experience in media agencies, digital agencies, or in-house performance marketing teams.
• Working knowledge of pharma marketing compliance and regulated advertising practices.
• Strong working knowledge of Google Ads, Microsoft/Bing Ads, and major Paid Social platforms.
• Solid understanding of SEO best practices, keyword research, and on-page optimization.
• Experience managing budgets, bids, audience segmentation, and multi-channel campaign optimization.
• Advanced Excel skills and comfort with reporting tools, dashboards, and data analysis.
• Ability to analyze performance metrics such as CTR, CPC, conversions, engagement rate, impression share, and ROAS.

Soft Skills

• Strong leadership and coaching skills.
• Excellent verbal and written communication skills.
• Highly analytical, detail-oriented, and process-driven.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strong problem-solving skills and a proactive mindset.

Benefits

• Enjoy the flexibility of a fully remote work environment.
• A collaborative and growing workforce.
• Opportunity to support meaningful work in life sciences marketing.