Paid Search & Social Media Manager

Role Description

We are seeking a dedicated Media and Social Marketing Manager I. In this role you will assist the Brand Media team in the operational execution of paid media campaigns across channels including but not limited to Paid Search and Social. Serves all external media needs corporate-wide for our client to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization. Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. Responsible for one or more of the following areas:

• Ongoing management of agency resources
• Developing, socializing and implementing media strategies and campaigns across traditional, social and digital channels
• Performance monitoring, optimization and reporting
• Use of data driven insights to drive innovation
• Channel management
• Managing budgets

This position can be based in the following locations: Remote (United States), San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL.

What you'll do:

• Contributes to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies.
• Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies.
• Collaborates with internal stakeholders to understand the parameters for developing media strategies.
• Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
• Ensures media plans are implemented correctly and in a timely manner.
• Assists in the management of budget plans.
• Serves as a resource to team members on matters of a routine nature.
• Applies foundational knowledge of social and digital marketing principles.
• Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization.
• Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Qualifications

• Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Solid foundational knowledge of digital or social marketing industry and practices.
• Experience influencing business decisions.
• Experience facilitating and/or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Proficient with MS Office, Word, Excel and PowerPoint.
• Proficient knowledge on impact of social marketing to an omni-channel experience.

Requirements

• Experience in navigating and executing within search buying platforms (Google Ads, SA360 and Bing), social buying platforms (Meta, Snapchat, TikTok, etc.), and web analytics tools (Tableau, Adobe).
• Demonstrated success in developing search and social tactical strategies in alignment with business goals, preferably across insurance and financial service products.
• Understanding of marketing attribution and measurement methodologies in relation to testing within paid search.
• Ability to manage multiple projects with attention to detail.
• Experience in Agile working environments.
• US military experience through military service or a military spouse/domestic partner.

Benefits

• Access to amazing benefits like subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through Aquent Gymnasium

Company Description

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.