Performance & Revenue Growth Marketer
Part-time
Nashville Public Radio
Performance & Revenue Growth Marketer (Part Time, Remote)
PLEASE APPLY at View email address on us.fitly.work directly with resume and cover letter. We will not look at resumes on LinkedIn.
The Candidly : A lifestyle brand for pragmatic skeptics who want to be pretty, healthy, happy. ER. HappiER.
About The Candidly
We’re a digital-first lifestyle brand that writes about style, beauty, trends, health, recipes, exercise, home, and marriage. You know, the big stuff. Everyone is welcome, but our target demo is grown-ups who want smart, skeptical, but fun takes on how to live better.
The Role
We’re hiring a Performance & Revenue Growth Marketer to directly own and grow total site revenue at The Candidly.
This is a hands-on role focused on performance and outcomes, not brand marketing or social content. You’ll drive growth across paid acquisition, affiliate commerce, and newsletter growth and retention , using data to identify the highest-impact opportunities and scale what works.
This role is about identifying and pulling the highest-impact revenue levers—not doing everything at once . You should love analyzing data, pressure-testing assumptions, and turning insights into measurable results.
What You’ll Own
Paid Acquisition & Efficiency (Primary Focus)
- Own paid performance across Meta Ads Manager (and additional channels as appropriate)
- Drive efficiency across CAC, ROAS, RPM, and LTV
- Develop and execute structured testing frameworks across creative, targeting, and landing paths
- Allocate and optimize spend to maximize revenue and profitability
Total Site Revenue & Affiliate Growth
- Partner with editorial and commerce to grow affiliate revenue across Amazon, ShopMy, Impact, Skimlinks , and direct partners
- Optimize affiliate funnels: content placement, CTAs, linking strategy, and conversion paths
- Monitor revenue performance, identify trends, and scale what’s working
Newsletter Growth, Retention & Monetization
- Own newsletter growth strategy focused on subscriber acquisition, engagement, and retention
- Improve signup conversion and lifecycle performance through segmentation and testing
- Align newsletter strategy with broader revenue and traffic goals
Analytics, Insights & Experimentation
- Use GA4 and platform reporting to track performance across the full funnel
- Build and maintain dashboards tied to revenue, efficiency, and subscriber growth
- Translate data into clear insights and prioritized action plans
- Lead A/B and multivariate testing across paid, on-site, and newsletter flows
How Success Is Measured
- Growth in total site revenue driven by paid, affiliate, and newsletter channels
- Improved paid efficiency (CAC, ROAS, RPM)
- Sustained growth in high-quality newsletter subscribers and retention
What We’re Looking For
- 5–8 years of experience in performance or growth marketing for digital media, commerce, or subscription businesses
- Proven experience owning revenue outcomes , not just channel execution
- Deep hands-on experience with:
- Meta Ads Manager
- GA4
- Newsletter/ESP platforms (Mailchimp, Klaviyo, ConvertKit, or similar)
- Strong background in paid acquisition, affiliate commerce, SEO, and lead generation
- Highly analytical, self-directed, and comfortable working in a lean environment
- Excellent critical thinker who knows what to test, what to stop, and what to scale
How to Apply
Please email View email address on us.fitly.work with your resume and a cover letter .
We will not review applications submitted through LinkedIn.
#J-18808-LjbffrVacancy posted 1 day ago
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