Manager, Growth Analytics

At Veridian Service Partners, we believe in putting people first-our team, our customers, and our communities. Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America's top 50 markets.

Veridian is more than just a name; it represents growth, integrity, and opportunity. We're expanding across the outdoor services space with a commitment to quality, professionalism, and a culture rooted in respect and teamwork. Join us as we continue to grow, innovate, and make a lasting impact-one backyard at a time.

Why work with us:

• Competitive pay (based on experience)
• On-the-job training
• Company Expansion and growth opportunities
• Team-oriented work environment
• Consistent work year-round
• Great benefits + PTO package

About the role:

The Manager of Growth Analytics is responsible for building and owning the analytics, reporting, and insight engine that powers Veridian's Growth function. This role serves as the connective tissue between Marketing, Inside Sales, and Sales by transforming data into clear performance visibility, actionable insights, and forward-looking forecasts.

This individual will design and maintain performance dashboards, analyze funnel performance across leads, appointments, and demos, and partner closely with Growth and Sales leadership to develop forecasting models that inform investment, capacity planning, and growth strategy.

This is a highly cross-functional, hands-on role for an analytics leader who can move fluidly between data, business context, and executive storytelling, someone who not only reports on performance, but actively shapes decisions to improve it.

What you'll do:

Growth Performance & Reporting

• Build and own dashboards that provide clear, consistent visibility into Growth performance across Marketing, Inside Sales, and Sales.
• Define and maintain core Growth KPIs, including lead volume, conversion rates, appointment set rates, demo rates, and funnel velocity.
• Ensure reporting is accurate, timely, and trusted as the single source of truth for Growth performance.

Insights & Recommendations

• Analyze performance trends across the funnel to identify opportunities, constraints, and risks.
• Translate data into clear insights and recommendations that drive improvements in conversion efficiency and revenue outcomes.
• Proactively surface performance drivers and underperformance root causes, partnering with stakeholders to drive corrective action.

Forecasting & Planning

• Partner with Sales and Growth leadership to develop and maintain forecast models for leads, appointments, demos, and revenue.
• Connect marketing demand generation plans with inside sales and sales capacity to support accurate forecasting.
• Support annual planning, quarterly re-forecasts, and scenario modeling with data-backed assumptions.

Cross-Functional Partnership

• Work closely with Marketing to evaluate channel performance, lead quality, and ROI.
• Partner with Inside Sales to analyze lead handling performance, speed-to-lead, and appointment outcomes.
• Collaborate with Sales leadership to align reporting, forecasting, and pipeline visibility.

Data, Tools & Enablement

• Own the structure and logic behind Growth analytics tools, dashboards, and data models.
• Ensure data definitions, assumptions, and methodologies are documented and clearly understood.
• Continuously improve analytics processes, automation, and self-service capabilities for stakeholders.

What we are looking for:

Experience

• 5+ years of experience in analytics, business intelligence, growth analytics, revenue operations, or strategic planning roles.
• Experience supporting Marketing, Sales, or Growth teams in a performance-driven environment.
• Demonstrated ability to translate data into actionable business insights.

Technical Skills

• Strong proficiency in analytics and BI tools (Tableau, Power BI, Looker, or similar).
• Advanced Excel skills, experience building models and forecasts.
• Working knowledge of CRM systems and marketing/sales funnel data.

Competencies

• Analytical Rigor: Strong ability to structure problems, analyze data, and validate assumptions.
• Business Acumen: Understands how Growth, Sales, and Marketing metrics translate to revenue outcomes.
• Executive Communication: Able to present insights clearly to senior leaders and influence decisions.
• Ownership Mindset: Takes accountability for data accuracy, insights, and business impact.

Leadership Expectations

• Win as One Team: Act as a trusted analytics partner across Growth, Marketing, Inside Sales, and Sales.
• Own the Outcome: Be accountable for the quality, clarity, and usefulness of Growth insights and forecasts.
• Build on Trust: Ensure data integrity, transparency, and consistency in all reporting and analysis.