CRM Specialist, Retention

Role Description

IPSY is seeking a CRM Specialist, Retention to execute and support programs that directly drive revenue and keep members engaged, growing, and loyal to IPSY. This is a hands-on, high-impact role focused on four key areas:

• Upgrades
• Loyalty (campaigns and coupons)
• Operational support
• Special projects

Each of these programs ties directly to a business outcome:

• Keeping members active
• Increasing their subscription value
• Deepening their loyalty to IPSY

Your work will show up in the metrics that matter most to the business -- and you will have the cross-functional access to understand exactly why.

This role touches multiple parts of the business -- from member-facing loyalty campaigns to behind-the-scenes operational workflows -- giving you broad DTC exposure and real cross-functional experience inside one of beauty’s most recognized subscription brands. You will work closely with CRM, Product, Operations, Customer Experience, Creative, Finance, and Data/Analytics.

This position reports to Senior Director, Loyalty and can be fully remote from the 16 U.S. states where IPSY hires.

Qualifications

• 3-6 years of experience in marketing, with a focus on lifecycle, CRM, growth, digital marketing, or eCommerce
• Bachelor's degree required
• Experience at a DTC, subscription, or eCommerce company is strongly preferred
• Hands-on experience supporting loyalty, retention, referral, or engagement programs heavily preferred
• Channel marketing experience (email, SMS, push) is a plus, but not a hard requirement

Requirements

• Strong execution skills with solid project management instincts
• Analytical fluency: can pull and interpret performance data to drive decisions
• Forecasting and modeling experience to inform planned performance based on historical data
• Familiarity with CRM/ESP platforms (Iterable, Braze, SFMC, etc.)
• Familiarity with analytics tools such as Amplitude, Sigma, Tableau, or Looker
• Clear communicator, written and verbal; comfortable working across multiple teams
• Detail-oriented with strong QA instincts

Benefits

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs