CRM & Retention Specialist

Role Description

Stay Group is an innovative Marketing company with a mission to help businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry. Currently, we are looking for our perfect CRM & Retention Specialist to join our team and help us build meaningful customer journeys, improve engagement, and maximize retention across multiple communication channels.

Qualifications

• At least 2 years of experience in CRM, Retention, Lifecycle Marketing, or Email Marketing, preferably within the iGaming industry.
• Experience working with CRM platforms and customer communication tools.
• Strong understanding of customer lifecycle management, segmentation, and retention strategies.
• Hands-on experience creating and managing email campaigns, automated customer journeys, trigger campaigns, and communication funnels.
• Experience with A/B testing and analyzing campaign performance.
• Understanding of key CRM metrics such as Open Rate, CTR, Conversion Rate, Bounce Rate, Unsubscribe Rate, and Customer Engagement.
• Strong analytical mindset with the ability to interpret campaign performance and suggest data-driven improvements.
• Experience collaborating with Product, Design, Content, and Marketing teams.
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously.
• Upper-Intermediate English level or higher.

Requirements

• Create, launch, and manage customer communication campaigns across all available CRM channels.
• Develop and maintain communication templates, ensuring technical accuracy and consistent delivery.
• Build, optimize, and monitor automated customer journeys, trigger campaigns, onboarding, retention, and reactivation flows.
• Collaborate with the CRM Manager to improve customer segmentation and lifecycle communication strategies.
• Monitor campaign performance by analyzing key metrics such as delivery rate, open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate.
• Generate regular reports, identify optimization opportunities, and proactively propose new hypotheses to improve communication effectiveness.
• Coordinate with Design and Content teams by preparing detailed tasks and ensuring high-quality campaign assets.
• Work closely with Product, Marketing, and Creative teams to deliver relevant and personalized customer communications.
• Participate in A/B testing initiatives and continuously optimize customer engagement.
• Contribute to the growth of the subscriber base while maintaining the lowest possible unsubscribe rates across all communication channels.

Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.