Senior Manager, CRM Sales Excellence Lead

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Overview Summary: Senior Manager, CRM Sales Excellence Lead defines and drives the process-excellence strategy and agenda for the global lead-to-quote process, on a common blueprint that standardizes the core while enabling approved local variation. The role leads end-to-end lead-to-quote process optimization with CRM as the key enabler and serves as the primary liaison between business and business-unit process owners and the CRM product model. Operating globally, this role partners closely with BU and regional leadership to identify process-improvement opportunities, translate them into product features and user stories, and measure and report on outcomes. It is the connective tissue between commercial strategy and technical delivery. Responsibilities Process-Excellence Strategy & Optimization: Define and drive Sales process-excellence strategy and agenda on a common blueprint — standardize the core, govern approved local and business-unit variation. Lead end-to-end lead-to-quote process optimization with CRM as the key enabler, partnering closely with supporting teams to deliver on objectives. Use proven templates and methodologies as the model to scale consistent process and reporting across capital equipment and consumable business models and nuanced regions. Business Partnership & Liaison: Partner with BU and regional leadership to identify process-improvement opportunities across customer engagement and opportunity/pipeline management. Serve as the primary liaison to BU and regional process owners, bringing requirements into the product model. Oversee BU process owners, requirement workshops, and testing coordination; drive alignment on priorities and decisions. Determine, with business insight, whether a robust configured solution or a simpler process best fits a given need, ensuring architecture decisions are business-led. Requirements Translation & Standardization: Translate process requirements into product features and user stories in partnership with IT teams; align global and regional priorities. Own standardization and adoption, ensuring sustained usage and measurable business impact. Measurement & Reporting: Measure and report on process performance and CRM utilization metrics; track adoption and cycle-time improvement against baselines; surface insights that inform the roadmap. Partner with Change Lead to drive change management and business-readiness activities to embed new ways of working. Qualifications Bachelor’s degree in Business, Information Systems, Engineering, or related field (or equivalent professional experience). 7+ years of experience in commercial process design, business analysis, CRM, consulting, or Sales transformation within large, global organizations. Demonstrated experience standardizing commercial processes across multiple business units or regions, preferably in Med Device or Life Sciences organizations. Strong facilitation skills with proven ability to run workshops and drive cross-functional decisions. Demonstrated ability to operate effectively and influence without authority in a matrixed environment. Willingness and ability to travel up to 30% (Domestic/international) of the time to present in person for workshops, program forums, and key engagements. Preferred Skills & Experience Experience with CRM platforms (e.g., Salesforce, Dynamics CRM preferred) and lead-to-quote processes. Knowledgeable on the intersections and hand-offs that exist with Marketing, CPQ, CLM, and other downstream/upstream teams to get a holistic 360 degree view of the customer. Experience translating business requirements into product backlogs in an Agile delivery environment. Familiarity with how mature sales organizations leverage AI to enhance productivity and leverage insights for more intelligent decision making. Ideal Candidate Leadership Attributes Comfortable operating amid ambiguity, incomplete data, and evolving enterprise priorities. Commercially grounded, people-first leader with strong business acumen. Curious and innovative, with the ability to push boundaries while navigating governance and risk. Trusted partner who collaborates effectively and constructively challenges when needed. Strong ownership mindset — treats the strategy, the budget, and the governance as theirs to defend. Data-driven decision-maker who translates insights into action. Clear, concise communicator with a strong executive presence. High integrity, strong learning agility, and resilience in a fast-changing environment. Pay Transparency At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: Annual Bonus Potential Discretionary LTI Bonus Health and Well-being Benefits: Medical coverage, Health Savings Accounts, Flexible Spending Accounts, Dental coverage, Vision coverage, Hospital Care Insurance, Critical Illness Insurance, Accidental Injury Insurance, Life and AD&D insurance, Short-term disability, Long-term disability, Long-term care with life insurance Other Well-being Resources: Anxiety management, Wellness incentives, Sleep improvement, Diabetes management, Virtual physical therapy, Mental health support, Weight management, Gastrointestinal health, Substance use management, Musculoskeletal surgery/cancer treatment benefits Retirement and Financial Well-being: 401(k), Deferred Compensation and Restoration, 529 College Savings Plan, Financial counseling, BD 401(k) Plan, Daily Pay, College financial aid guidance Life Balance Programs: PTO and leaves, Educational assistance, MetLife Legal Plan, Group auto/home insurance, Pet insurance, Commuter benefits, Discounts, Academic Scholarship, Service Recognition Awards, Employer matching donations, Workplace accommodations Other Life Balance Programs: Adoption assistance, Backup day care/eldercare, Neurodivergent support, Caregiving assistance, EAP, Parental leave, Fertility and related support Leave Programs: Bereavement, Military, Personal, FML, Jury/Witness Duty Why Join Us? To find purpose in the possibilities, we need people who can see the bigger picture and help reinvent the future of healthcare. Learn more at Legal Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Required Skills • Optional Skills • Primary Work Location • USA NJ - Franklin Lakes #J-18808-Ljbffr BD