Head of Member Growth Marketing

Job Description

Job Description

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

ABOUT THE ROLE
As the Head of Member Growth Marketing, you will lead a revenue-driving team responsible for growing membership across Maven's full book of business — from Fortune 100 employers to populations enrolled directly through health plans. This is a high-ownership role sitting at the intersection of marketing, CS, and product, with direct accountability to enrollment outcomes across both our enterprise and consumer businesses.

• Team leadership: You'll set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond. You're developing people, not just directing them.
• Enrollment program ownership: You'll own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments. You'll build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts.
• Strategic partnership with CS and payer teams: You'll become the enrollment resource those teams genuinely rely on. That means understanding how payer-distributed benefits behave differently from direct, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer.
• Cross-functional program ownership: You'll hold strategic ownership of enrollment initiatives that span product, CS, payer, and data. You won't be the DRI on every workstream, but you'll be a key stakeholder who makes sure each track has a clear owner, dependencies are visible, and progress is actually translating to enrollment outcomes.
• Consumer-to-enterprise bridge: Maven recently launched a consumer product, which means two new flows need to work: eligible consumers finding their employer coverage, and enterprise members who lose eligibility finding a path to continue care. You'll partner across the B2B2C and consumer organizations to build and optimize both directions.
• Experimentation culture: A/B tests on landing pages. Paid ads layered against claims campaigns. Copy and UX hypothesis testing. Partnership pilots. If it could drive scaled growth, you're a creative, collaborative partner in figuring out whether it will.
• Measurement infrastructure: You'll build the reporting that makes enrollment performance legible at the channel level, client level, and program level. The team is moving from individual account focus to a scalable program model, and we'll pursue metrics to catch that shift and make it visible.

WHAT YOU'LL BRING

• You've spent 7+ years in B2B2C lifecycle and member growth marketing, with at least three of those in a role where the primary output was scalable programs, not individual account campaigns. You know the difference. You've built things that run without you, whether through AI, automation, or team autonomy, and you take genuine pride in that accomplishment.
• You have deep fluency in enrollment funnel mechanics, from landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, paid media layering, to renewal and reactivation rates. You have a track record of meaningful, measurable improvement across each.
• You've led teams before and understand what it takes to build a performance culture that doesn't require your fingerprints on every brief. If you've hired before, not just managed, that's a genuine advantage here.
• You're a confident, constructive partner to CS and payer teams. In a B2B2C model, you understand that your job is to equip the people who own the client relationship.
• You lead with data. Not only can you put dashboards into slide decks, but you design structured experiments, interpret results honestly, and change your approach accordingly. Experience with Looker or Braze is valuable.
• Bonus experience we'd love to see: payer-distributed benefits, health plan partner marketing, or referral and vendor partnership programs at scale.

The base salary range for this role is $170,000 - 200,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on qualifications, experience, and skillset.

New York, NY; Remote, US (Hub cities) Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, San Francisco/Bay Area, CA, and Seattle, WA. This role is exclusively open to candidates in these locations. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA or Seattle, WA we encourage in-person collaboration by requiring team members to attend Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.
Remote Mavens in a commutable distance (~90 minutes driving or on public transit) to our hub cities with more than 20 employees (currently Boston, DC, Chicago, Seattle, and San Francisco) are expected to attend local Maven hosted Work Together Days .

This role requires active work authorization in the US.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g View email address on ziprecruiter.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: View email address on ziprecruiter.com. For general and additional inquiries, please contact us at View email address on ziprecruiter.com.