Growth Lead

Job Description

Job Description

About the Role

This is a hands-on growth role owning consumer acquisition and retention for the US launch of an early-stage ambient AI startup. You'll report to the GM and Head of Product for the US, working directly with product, engineering, and a global R&D team to shape what gets built based on user feedback and conversion data. This role is central to the company's US market success from day one.

• Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.

• Run experiments to identify compounding loops and reallocate effort based on what is actually converting, not what is comfortable.

• Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.

• Own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt and Hacker News launch, and a repeatable growth playbook.

• Talk directly to users, do the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder.

• Coordinate with a global branding and marketing team while owning campaign execution in the US market.

• 3 or more years owning consumer product launches end-to-end at seed to Series B startups, including positioning, waitlist and referral mechanics, and first-week retention loops.

• Demonstrated ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community platforms, and organic seeding, without relying on brand pull or paid acquisition.

• Proven experience designing, running, and measuring multi-channel beta-to-launch funnels with the ability to sequence channels and determine parallel versus sequential execution.

• Hands-on experience analyzing funnel metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources based on performance data.

• Experience as a 0-to-1 hire or founding team member, setting your own priorities and building operational playbooks from scratch.

• Direct experience launching products on Product Hunt and Hacker News, including campaign planning and execution.

• Fluency in community-led and product-led growth (PLG) models, including seeding in communities like Reddit and Discord.

• Background in consumer AI or hardware-adjacent startups is a strong plus.

• Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms (such as Betabound or AppSumo) is a plus.

• Understanding of US consumer trust dynamics around products with non-US origins, and strategies to address them through transparency and a US-facing voice.

• Bilingual fluency in English and Mandarin is a plus.

Base salary range: $150,000 to $180,000 USD annually. Visa sponsorship is not available for this role.

Hybrid, 3 days per week in office. Based in the San Francisco Bay Area, California, USA.