Director of Marketplace Marketing - Amazon

Role Description

We're hiring a Director, Marketplace Marketing - Amazon to lead Amazon advertising strategy and operations across a $250M+ combined Amazon business spanning Resident Home (Nectar, DreamCloud, Awara, Siena, Adjustable Comfort) and Ashley Furniture. This role owns the advertising P&L across all brands and accounts — setting budget allocation, TACOS targets, and efficiency benchmarks that tie directly to revenue and contribution margin goals. You'll manage a team of Ad Managers, each owning a defined portfolio, and build the infrastructure — people, process, and technology — to support advertising at global scale as we expand our global Amazon footprint.

This is not a campaign execution role. It's a strategic leadership position for someone who thinks in full-funnel economics, understands how Amazon advertising interacts with a brand's broader media mix, and can build a best-in-class measurement capability to prove it.

What You’ll be Doing

• Advertising Strategy & Portfolio Management
  • Own advertising budget allocation, TACOS/ROAS targets, and contribution margin outcomes across Resident and Ashley.
  • Set quarterly and monthly targets by portfolio and hold Ad Managers accountable to them.
  • Develop a unified advertising strategy across search, DSP, Fire TV, and emerging Amazon ad products.
• Team Leadership & Org Development
  • Manage and develop a team of Ad Managers, each owning a defined brand/category portfolio.
  • Build out the specialist/execution layer beneath the manager tier.
  • Own hiring and resourcing for international advertising coverage as new global markets launch.
• Measurement, Attribution & Tech
  • Partner with the data and technology team to build a best-in-class advertising measurement capability.
  • Evaluate Amazon advertising products critically in the context of the full media ecosystem.
  • Design and oversee incrementality testing methodology.
  • Assist with build out of Claude + Amazon Ads MCP infrastructure.
• Cross-Functional & Executive Partnership
  • Interface directly with the VP/GM of Amazon to align advertising strategy with overall channel sales, margin, and growth targets.
  • Serve as the internal authority on Amazon advertising.
  • Represent advertising performance in executive reporting.

Qualifications

• 6+ years of Amazon advertising experience, including hands-on management of large, multi-brand catalogs.
• Demonstrated experience managing and developing advertising teams.
• Deep expertise in Amazon search (SP, SB, SD), DSP, and AMC.
• Strong analytical fluency; able to build budget models and evaluate incrementality.
• Experience managing advertising across multiple businesses or brand portfolios simultaneously.
• Ability to leverage AI tools to measurably improve team output and decision quality.
• Able and willing to attend in-person meetings.

Requirements

• Experience with multi-channel attribution and full-funnel media measurement across Amazon, Meta, Google, and/or TikTok.
• Background in categories with strong DTC presence alongside marketplace — furniture, mattress, home goods, or similar.
• Familiarity with international Amazon marketplaces (CA, UK, EU).
• Experience with Pacvue, Stackline, Skai, or comparable ad tech platforms.
• Background in incrementality testing and experimental design.

Benefits

• Remote-first workplace (since 2016!)
• Competitive Salary
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• Take what you need Paid Time Off
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!