Growth Marketing Manager

Growth Marketing Manager

Motra is a fitness training app built for everyone -- not just the gym obsessed. Through proprietary AI movement technology, we automatically detect and analyze how your body moves via Apple Watch, then turn that into clear, calm coaching that adapts to your pace. No manual logging. No overwhelming data. Just intelligent guidance that helps you move forward, consistently, on your own terms.

We're a small, fast-moving team backed by investors who believe fitness technology should be human first. We're calm where the industry is loud, and clear where everyone else overwhelms.

The role

We're looking for a Growth Marketing Manager to own our social media presence and paid advertising across all channels. You'll be the person who brings the Motra brand to life in the feed -- building an audience, growing awareness, and turning followers into users.

This is a hands-on role. You'll be writing captions, building ad campaigns, producing TikToks, and analyzing what's working. You'll work closely with the art director to make sure every piece of content looks and sounds like Motra.

What you'll own

TikTok -- our primary growth channel for the 20--35 audience. You'll create, film, and post content natively, not just repost from Instagram. Instagram -- maintaining and growing our existing presence (3x/week), engaging with comments, running polls and surveys, building community. Paid social -- planning and running campaigns on Instagram and TikTok. You know how to set up, test, and optimize ads without hand-holding. Ad creative -- copywriting and basic content production for ads. Familiarity with Adobe Creative Suite or equivalent is a plus. A/B testing -- running creative and copy tests on paid campaigns to improve performance over time. YouTube ads -- briefing and coordinating short-form ad edits (3--6 seconds) with the team. Performance reporting -- tracking KPIs across channels weekly using analytics platforms (Meta Ads Manager, TikTok Analytics, Google Analytics) and sharing clear, actionable insights with the team. Social media scheduling -- using tools like Hootsuite or Buffer to manage posting cadence and maintain consistency.

What we're looking for

4+ years running social media and paid ads for a consumer brand -- fitness, health, wellness, or lifestyle preferred. Native TikTok fluency -- you understand the platform from the inside, not just as a marketer. Strong writing instincts -- you can write a caption that's short, sharp, and benefit-led without being told. Experience managing paid campaigns on Meta and TikTok -- you know how to set up, test, and optimize. Comfortable with performance data -- Meta Ads Manager, TikTok Analytics, Google Analytics. Eye for brand -- you can tell when something looks or sounds off, and you care about getting it right. Self-directed -- you don't need a brief for every post. You understand the brand and run with it.

Bonus points

Experience with Apple Search Ads. Experience marketing an app (not just a product or service). Video editing skills -- even basic mobile editing for TikTok. Experience growing a brand from early stage.

What it's like to work here

Small team. High ownership. You won't be one of ten social media managers -- you'll be the person. The brand direction is set, the visual system is being locked, and we need someone to run with it at full speed.

We care about consistency over intensity -- and we apply that to how we work too.