Consumer Insights Director - USA

Women of the Vine & Spirits Corporate Member Job Board Women of the Vine & Spirits (WOTVS) Job Board features WOTVS Corporate Members only. The Job Board is accessible by all, WOTVS Members and the public. WOTVS is a leading mission‑driven global membership organization comprised of women and men committed to empowering and advancing women in the beverage alcohol industry. By championing women in the workplace, WOTVS is dedicated to shaping the beverage alcohol industry where the talents and perspectives of all women are not only valued but serve as a driving force for success and growth. Job Introduction We have an exciting opportunity to shape how we understand and connect with consumers across the USA. As Consumer Insights Director, USA, you’ll lead the consumer and shopper insights agenda for our USA Marketing team, helping brands grow by turning insight into action. This is a highly visible role where your thinking will influence brand strategy, innovation priorities and investment decisions. Working closely with USA and Global Brand teams, you’ll bring together consumer understanding, category context and marketing science to ensure our plans are grounded in what truly matters to people. If you’re passionate about unlocking growth through insight and enjoy partnering with senior stakeholders, this is a chance to make a real impact. Main Responsibility You’ll shape how our USA brands truly understand and connect with consumers. Leading the consumer and shopper insights agenda, you’ll turn curiosity into clarity and insight into action, ensuring marketing plans, innovation choices and investment decisions are grounded in what really matters to people. By owning both bespoke and syndicated research, you’ll bring a rich understanding of consumers, categories and culture into brand planning. You’ll champion marketing effectiveness, helping teams learn faster and make smarter choices by showing what drives real business impact. As a trusted partner to senior leaders and global teams, you’ll bring fresh thinking, challenge assumptions and highlight opportunities that help fuel brand growth. Our Ideal Candidate You’re a seasoned consumer insights leader with a minimum of 12 years of relevant insights experience, a strong results‑oriented mindset and the ability to turn insight into impact. You bring experience on the client side, preferably from the beverage or spirits industry but not essential. You are comfortable influencing at senior level, and bring clarity, confidence and storytelling expertise to help teams make better decisions. You combine analytical rigor with curiosity about culture, trends and future behaviors, and enjoy working collaboratively across local and global teams. Above all, you’re motivated by using insight to drive brand growth and meaningful business outcomes. The salary range for this role, based out of our NYC office, is $191,964 – $220,000. What we can offer you We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan. Our employees enjoy a generous vacation entitlement. Comprehensive Private Healthcare that includes Medical, Dental & Vision. Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a discretionary contribution. Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. Our Life and AD&DD cover is a multiple of three times your annual basic salary. Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends. Employees have the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated. Learning resources to help you be your best self. #J-18808-Ljbffr Women of the Vine & Spirits