Director, Sales Enablement

Director, Sales EnablementBoats Group is looking for an experienced Director, Sales Enablement to build, lead, and scale a best-in-class enablement function that turns our Sales and Account Management teams into trusted product and industry experts. This role sits at the intersection of brand, product, sales, and customer experience and is directly responsible for how clearly, confidently, and professionally Boats Group shows up for customers every day. The Director, Sales Enablement will establish the standards, training, tools, and coaching that ensure customers understand our products, see their value, and know how to get the most out of their membership. This is a senior, hands-on role for someone who has built sales enablement before – someone who knows what "great" looks like, how to operationalize it, and how to build a team that delivers it consistently. You will not inherit a mature enablement function; you will create it.What You'll DoBuild and Lead Sales EnablementDeliver World-Class Training & OnboardingCreate Product & Value ExpertsElevate the Customer ExperienceDrive Consistency & AccountabilityBuild and Lead Sales EnablementDesign, implement, and own a scalable sales enablement operating model across Sales and Account ManagementDefine clear, enforceable standards for: Product knowledge and certificationCustomer consultation and discoveryProfessional communication and follow-throughBuild and grow a dedicated sales engineering and enablement team, using a clear point of view on roles, responsibilities, and success metricsEstablish enablement as a core business function with measurable impactDeliver World-Class Training & OnboardingOwn onboarding for all new Sales and Account Mgmt hires, with defined milestones, certifications, and time-to-proficiency targetsCreate structured learning paths by role and customer segment (new hire, tenured rep, enterprise vs. mid-size customers, etc)Build and maintain playbooks, talk tracks, objection handling guides, and customer consultation frameworksImplement ongoing coaching programs that focus on: Product masteryQuality of customer conversationsProfessional presence and accountabilityCreate Product & Value ExpertsEnsure Sales and Account teams can confidently and consistently explain: How Boats Group products work (end to end, not just features)Why those products matter for different customer segmentsHow customers should use them to drive real business outcomesPartner closely with Product, Marketing, and Data teams to translate complex capabilities into clear, customer-ready messagingRaise overall industry fluency so teams understand the customers they serve and can speak credibly to their needsElevate the Customer ExperienceEnsure customers receive a consistent, clear, and professional experience regardless of who they work with at Boats GroupAlign enablement programs to reinforce behaviors that build trust, confidence, and long-term relationshipsEstablish expectations for ownership and follow-through in customer interactionsDrive Consistency & AccountabilityStandardize how products, value, and membership benefits are explained across the organization, with clear variations by customer segmentDefine success metrics for enablement, including: Product certification ratesTime to productivity for new hiresConsistency and quality of customer interactionsRegularly assess performance and iterate training, tools, and coaching based on results and feedbackWhat You Should Have5–7+ years in Sales Enablement or Sales Training, with experience building or transforming an existing Enablement teamProven leader who has hired, developed, and coached high-performing enablement teamsDeeply customer-focused, with a high bar for professionalism, clarity, and consistencyExceptional communicator who can simplify complex products without losing accuracyHighly organized, process-driven, and capable of building repeatable programs that scaleWhat You'll Receive:Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the yearVolunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.Commuter Benefits: Park conveniently in our building's garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.About Our CrewBoats Group is the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. We spend each day surrounded by 500,000 boats from across the globe. Our passion and unyielding dedication to getting people on the water influence our culture in ways you won't find at other companies. We're the best at what we do because we're working in an industry we love. When you walk through our doors, you'll find smart, dedicated people who consider one another family. If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!