Brand Marketing Specialist (Remote)

Job Description

Job Description

Aeroflow Health – Brand Marketing Specialist (Remote)

About Aeroflow

Aeroflow Health is a leading provider of home medical equipment and clinical support services, helping patients across the country access the products and care they need to live healthier lives at home. Through innovative technology, streamlined delivery platforms, and deep expertise in insurance navigation, we remove barriers to care and simplify complex healthcare processes for families, providers, and payers alike.

Headquartered in Western North Carolina, Aeroflow is proud to be one of the fastest-growing healthcare companies in the country, recognized on the Inc. 5000 list and consistently certified as a Great Place to Work®. As we continue to grow, we remain committed to building an exceptional workplace where talented professionals are empowered, supported, and inspired to make meaningful impact every day.

Aeroflow Health's Mom & Baby Division supports hundreds of thousands of growing families each year through insurance-covered maternal health products and services. From breast pumps and milk storage bags to pregnancy and breastfeeding classes, lactation support, and postpartum recovery products, we help moms access the resources they need through insurance while delivering an exceptional patient experience throughout pregnancy and postpartum.

The Opportunity

Aeroflow Health is seeking a Brand Marketing Specialist to support consumer marketing, referral growth, and brand engagement initiatives for the Mom & Baby division.

This role will report to the Brand Marketing Manager and support the execution of brand campaigns, influencer and creator programs, referral growth initiatives, provider marketing efforts, and community-building activities that help strengthen the brand and drive business growth. This is an exciting opportunity for someone who enjoys variety and thrives in a fast-paced environment. The ideal candidate is highly organized, proactive, and execution-oriented, with the ability to manage multiple priorities and keep projects moving forward from concept through completion.

Your Primary Responsibilities

• Campaign Execution: Support the planning and execution of integrated brand campaigns in partnership with the Brand Marketing Manager, ensuring all creative assets, timelines, and deliverables are aligned across social and digital channels. Monitor campaign performance and provide recommendations to help optimize results and inform future initiatives.
• Influencer & UGC Management: Assist with sourcing, vetting, and executing partnerships with influencers and content creators; oversee the briefing process to ensure high-quality User Generated Content (UGC) that aligns with brand standards.
• Social Media Creative Development: Repost and create content for social media outside of core channels. Assist with organizing content calendar, scheduling, copywriting, light design work leveraging Canva.
• Referral, Affiliate & Ambassador Programs: Manage the day-to-day operations of our brand ambassador and affiliate programs, fostering relationships with partners and optimizing performance to drive brand awareness and conversion.
• Provider & Referral Growth Support: Support provider referral and field marketing initiatives through coordination of communications, educational materials, promotional toolkits, and outreach efforts that help strengthen relationships with healthcare providers and referral partners.
• Asset Management: Act as the librarian of the brand’s creative library, ensuring all photography, video, and design assets are organized, up-to-date, and accessible to internal and external stakeholders.
• Competitive Intelligence: Monitor and report on industry trends and competitor activities, providing actionable insights to the team to help inform strategy and maintain our competitive edge.
• Brand Marketing Operations: Serve as a key execution partner to the Brand Marketing Manager by coordinating cross-functional initiatives, maintaining project plans, proactively identifying risks or dependencies, and ensuring deadlines are met across multiple concurrent marketing initiatives.
• Brand Marketing Support: Contribute to new brand initiatives, special projects, and evolving priorities across the Brand Marketing function.

Skills for Success

• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Must be detail-oriented and a highly organized individual.
• A strong understanding of visual aesthetics and brand voice; ability to give constructive feedback on creative content.
• An eye for design with ability to create new content leveraging existing templates and brand standards.
• Ability to manage multiple stakeholders and priorities simultaneously.
• Strong interpersonal skills for partnering with influencers, vendors, and cross-functional internal teams.
• Comfortable looking at social metrics to determine what’s working and where to pivot.
• Self-organized, with the ability to multitask, problem solve, and willingness to learn.
• Passion for consumer brands, motherhood, healthcare, or community-driven marketing.
• Have initiative, passion, resourcefulness, self-motivation, and a high level of ownership.
• Maintain HIPAA/patient confidentiality.
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
• Compliance is a condition of employment and is considered an element of job performance.

Required Qualifications

• 3-5 years of experience in brand marketing or agency account management.
• 4 year degree in marketing, communications, or related field.
• Excellent written and verbal communication skills.
• Experience executing marketing assets or campaigns.
• Experience with B2B marketing support or event logistics is a major plus.
• Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions.

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place to Work Certified
• 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

We value transparency and candidate safety throughout the hiring process. Aeroflow recruiters may reach out through platforms such as LinkedIn or Indeed; however, all interviews and/or offer coordination and sensitive information requests will occur only through our official communication channels. You will never be asked to provide personal data outside our secure application portal, and all interview or offer details will come from an @aeroflowinc.com email address. We do not conduct interviews via text message or instant-messaging apps. If you have concerns, please contact our Talent Acquisition team for verification.