Business Development Manager

Position Overview CAYI – Drink Tech is seeking a high-impact Business Development Manager- U.S. Strategic Accounts/ Retail Channel Development. to drive new business growth in the U.S. market. This role is responsible for identifying, developing, and converting new strategic customers while building long-term partnerships with leading brands and retail/channel customers. This is a hunter / rainmaker role focused on creating opportunities, developing relationships with key decision-makers, and converting opportunities into commercial business. The ideal candidate understands B2B sales within consumer products and can position CAYI as a global product solution partner, not just a manufacturer. Key Responsibilities New Customer Development Identify, approach, and develop new strategic customers across U.S. markets Target key segments including: Drinkware and hydration brands Outdoor, lifestyle, and wellness brands Retail channels (Costco, Target, Walmart, Amazon, REI, etc.) Private label and licensed product opportunities Promotional and corporate gifting channels Build relationships with founders, sourcing leaders, product teams, and decision-makers Strategic Account Development Build and manage a pipeline from prospecting to commercial conversion Develop target account strategies and outreach plans Identify customer needs and position CAYI’s capabilities effectively Lead meetings, presentations, sample coordination, and quotations Convert opportunities into product development projects and purchase orders Market & Customer Intelligence Track industry trends, product launches, and competitor activity Monitor retail channels and consumer behavior trends Identify emerging brands and growth opportunities Translate insights into actionable business strategies Solution Selling Position CAYI as a value-driven global partner Sell based on innovation, capability, and service—not just price Support product and business solution development for clients Cross-Functional Collaboration Partner with global teams across the U.S., China, and Vietnam Ensure customer requirements are translated into execution plans Support product development and order fulfillment processes Sales Pipeline & Reporting Maintain a disciplined and active sales pipeline Provide regular updates, forecasts, and reporting to leadership Travel Requirement This position requires regular travel based on business needs, including visits to company locations, vendors, and/or other business-related activities. Work Arrangement: This role is primarily onsite when not traveling. The position requires approximately 70% travel, including 50% domestic (U.S.) and 20% international travel. Requirements Background expectation Education Bachelor’s degree in Business, Marketing, or related field preferred Experience 5+ years of experience in: Business development Strategic account management B2B sales (consumer products, manufacturing, or related industries) Proven success in developing new customers and growing accounts Experience with retail channels, brand owners, or sourcing organizations Skills Strong new business development and relationship-building skills Ability to engage and influence decision-makers Strong negotiation and commercial acumen Understanding of product development, sourcing, and manufacturing processes Ability to manage complex sales cycles from lead generation to close Strong communication and presentation skills Additional Qualifications Experience in drinkware, consumer goods, outdoor/lifestyle products, or similar industries preferred Familiarity with retail channels (Costco, Target, Walmart, Amazon, etc.) strongly preferred Ability to work independently while coordinating with global teams Willingness to travel for customer meetings, trade shows, and business development English required; additional languages are a plus #J-18808-Ljbffr