Senior GTM Manager, Partnerships

Senior Manager, GTM Partnerships Role: Senior Manager, GTM Partnerships Hiring Manager: Sarah Braddick, Senior Director, GTM Level: P40 About the Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours. The Opportunity Adobe's GTM Partnerships team is growing, and we’re looking for a digital‑first, data‑driven go‑to‑market Senior Manager to join us. This role is for someone who can own a partner relationship end to end while also raising the bar for the broader team with deep expertise in a specific field. The GTM Partnerships team builds best‑in‑class customer journeys across a portfolio of strategic partnerships, reaching users globally. We work across the full funnel—from pre‑launch planning and readiness through to in‑life optimisation, retention, and expansion. Everything we do is grounded in data and customer insight. In this role you will take ownership of one or more partner relationships, running the end‑to‑end GTM plan and customer lifecycle. You will work closely with colleagues across Product Marketing, Growth, Sales, Data Science, Legal, Finance, and directly with external partners. If you like building things properly, thrive in ambiguity, and want to see real commercial impact, this is the right place. What You’ll Do Own the end‑to‑end GTM plan for assigned partner(s) across the full customer lifecycle covering acquisition, onboarding, engagement, and expansion. Lead journey reviews and funnel optimisations, identifying where we can improve conversion, activation, and retention. Develop playbooks and repeatable approaches that can be applied across all partner(s). Bring insight and recommendations that help unlock exponential growth across the portfolio, not just within your own partnerships. Work closely with Analytics, Product Marketing, Sales, Data Science, and Finance to build a complete picture of partner performance and opportunity. Influence internal roadmap and campaign decisions by building clear, data‑led cases for investment and prioritisation. Test and scale initiatives across acquisition, onboarding, and retention, learning fast and applying those findings broadly. Identify expansion opportunities across product, geography, channel, surface, and offer within your partner portfolio. Bring a sharp commercial lens to everything, always connecting activity back to user growth, engagement, and revenue. What You Need to Succeed Proven experience in a GTM, growth, or partnerships role, ideally in a digital environment. Ability to build strategy and implement—comfortable shaping vision and making it happen. Strong analytical skills and data storytelling—at ease working with funnel data, building cases, and using insight to drive decisions. Experience working cross‑functionally with sales, product, marketing, and data teams. Familiarity with funnel optimisation, user lifecycle marketing, and product‑led growth approaches. Able to communicate clearly and confidently with internal and external stakeholders at all levels. Comfortable in a fast‑moving environment, love to learn, and bring energy to ambiguity. Bonus: experience with digital creative tools, SaaS platforms, telco, retail, banking, or other partner‑led distribution models. Equal Opportunity Statement Adobe is an equal opportunity employer. We hire individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. #J-18808-Ljbffr Adobe