Senior Director, Go-to-Market Strategy & Alignment

Role Description

As the Senior Director, Go-to-Market Strategy & Alignment, you are a senior strategist who applies marketing and communications fluency to the business problems that matter most. You embed within one of College Board’s key program teams in AP, BigFuture, or College Readiness Assessments (CRA), partnering with program leadership as a trusted advisor to shape integrated go-to-market strategy from the earliest stages of planning.

In this role, you lead EaR’s involvement end to end, owning strategy development, orchestration, and results without direct financial ownership. You work with the program to create and/or refine integrated go-to-market plans, ensure alignment across product, sales, and marketing, and drive EaR-led execution and results through cross-functional coordination.

You will:

• Serve as the Single-Threaded EaR Leader for Your Assigned Program
• Act as the primary day-to-day EaR contact for all members of your assigned program team
• Lead the development of integrated EaR plans and remain accountable for execution and results
• Escalate conflicts as needed and ensure timely resolution
• Lead Business Planning and Go-To-Market Strategy
• Co-own annual and quarterly planning with the program GTM leader
• Translate product roadmaps and sales strategies into integrated marketing and communications plans
• Identify growth opportunities and recommend the right mix of supply, demand, media, and messaging levers
• Lead special initiatives ranging from program launches to enterprise pilots
• Orchestrate the EaR Studio Model
• Define business needs and align them to a flexible bench of EaR domain experts functioning as a Studio
• Ensure the right expertise is engaged at the right time based on program priorities
• Drive Execution, Measurement, and Reporting
• Provide high-level project management across initiatives to keep work on pace
• Establish clear goals, metrics, and reporting tied to business and EaR outcomes
• Own impact reporting; monitor performance and recommend adjustments to improve results
• Communicate progress, risks, and outcomes to program and EaR leadership

Qualifications

• 10+ years of progressive marketing and communications experience, with significant recent experience in strategic planning, go-to-market leadership, and organizational influence
• Experience leading cross-program or cross-organizational strategy in complex, matrixed environments
• Deep expertise in marketing and communications strategy, including product marketing and go-to-market leadership
• A sharp instinct for identifying growth opportunities and knowing which levers to pull to drive measurable results
• A goal- and metric-oriented mindset with experience using data and insights to guide strategy and measure impact
• Demonstrated ability to lead without direct authority, earn trust across diverse stakeholders, and drive alignment through ambiguity
• Experience partnering with product, sales, and senior leadership teams; demonstrating executive-level relationship building and sound judgement
• Ability to manage multiple initiatives, priorities, and stakeholders simultaneously
• Executive presence, including the ability to represent EaR credibly with senior program leaders, navigate complex conversations, influence decision-making, and communicate clearly and confidently
• Ability to travel 4 to 7 times per year to College Board offices or on behalf of College Board business

Requirements

• A passion for expanding educational and career opportunities and mission-driven work
• Authorization to work in the United States for any employer
• Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort learning and applying new digital tools independently and proactively
• Clear and concise communication skills, written and verbal
• A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input
• A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking
• A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success

Benefits

• A meaningful career, a supportive team, and a comprehensive package designed to help you thrive
• A Thoughtful Approach to Compensation
• The hiring range for this role is $108,000 – $175,000
• Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at College Board
• Open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process