Etherealize - Head of Marketing

$250k - $325k

De Circle

Company Overview

Etherealize is building institutional-grade financial infrastructure on Ethereum , aiming to move Wall Street settlement, trading, and privacy systems into the digital age. The company is backed by leading investors (including Electric Capital and Paradigm) and focused on bridging institutional finance with the Ethereum ecosystem
Role Overview - Head of Marketing

As Head of Marketing , you will report directly to the CEO and own the full marketing function. Your mission is to position Etherealize as the bridge between institutional finance and Ethereum, crafting compelling narratives for both Wall Street and the crypto/Web3 community. You'll lead strategy and execution across content, branding, messaging, digital channels, and product launch campaigns.
Responsibilities

Strategy & Narrative: Craft sophisticated marketing and brand narratives for two audiences - institutional finance (credit markets, investment leaders) and Web3 technologists.
Content & Social: Own the company's social presence (especially Twitter and LinkedIn) and oversee all content marketing, including long-form pieces, educational materials, and external writers.
Brand Evolution: Evolve and maintain a coherent visual and brand identity across products, content, and marketing channels, balancing crypto futurism with Wall Street trust.
Web & Messaging: Manage the company website to effectively communicate tailored messaging for multiple stakeholder groups.
Events & Ecosystem Engagement: Lead presence at industry events, organize dinners and speaking engagements, and strengthen relationships with the Ethereum community.
Go-to-Market & Product Launches: Orchestrate high-impact launches for new products and stealth initiatives, including institutional and developer-facing positioning.

Who You Are

Experience & Leadership: You bring 10+ years of experience across marketing, brand strategy, and go-to-market leadership, having previously been the most senior marketing owner for a company or major product line.
Institutional + Web3 Fluency: You deeply understand both institutional finance (e.g., credit markets) and Web3/Ethereum technology, and can communicate complex concepts to both audiences.
Strategic Thinker & Executor: You thrive in startup environments, can set strategy, and also execute high-quality marketing work with speed and precision.
Exceptional Communicator: Strong written and verbal communication skills are essential, including the ability to create compelling narratives, whitepapers, reports, and thought leadership.
Brand & Aesthetic Sense: You have a strong aesthetic judgment and can shape a brand that is both cutting-edge and trustworthy to institutional audiences.

Benefits & Details

Location: NYC preferred, but remote options available for the right candidate.
Compensation: $250,000 - $325,000 base salary + equity.
Perks: Medical, dental, vision, 401(k), unlimited PTO, and a home office stipend.

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Vacancy posted 2 days ago

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