Vice President, Social Media Strategy

Job Description

JPMorgan Wealth Management is seeking a strategic, results-driven social media leader to shape and execute our presence across key platforms, including Instagram, LinkedIn, and YouTube. 

As a Vice President, Social Media Strategy within JPMorgan Wealth Management you will sit at the intersection of communications, content, and marketing, and is accountable for developing integrated organic and paid social strategies that elevate brand visibility, expand reach, and lead consideration. In addition you will lead end to end channel strategy for Instagram and YouTube, owning both organic growth and paid amplification to lead awareness, engagement and consideration. 

Job responsibilities

• Lead follower growth on a new Instagram presence — developing the voice, content cadence, and format mix that turns a new page into a destination audience
• Develop and manage an original content series pipeline, from concept and pitch through production and performance iteration, with a focus on formats that resonate with affluent audiences
• Partner with talent, creators, and internal subject matter experts to produce content that feels credible, compelling, and on-brand
• Define platform-specific content strategies aligned to audience behavior, brand positioning, and business priorities
• Oversee full-funnel paid social campaigns, ensuring alignment with broader content objectives and audience targeting strategies
• Establish performance reporting frameworks that translate social metrics into clear business impact and actionable insights for senior stakeholders
• Partner cross-functionally with brand, content, paid media, analytics, legal and compliance teams to deliver integrated and compliant social strategies
• Lead social listening initiatives to surface PR matters, audience insights, cultural trends, and competitive intelligence that inform content strategy, series development, and campaign planning​​​​​​​​​​​​​​​​
• Oversee community management and strategic engagement across brand channels
• Test, learn, and optimize across platforms to improve performance and scale what works

Required qualifications, capabilities, and skills:

• 7+ years of experience in social media strategy, content development, or digital marketing: financial services or a regulated industry
• Demonstrated track record of growing social audiences organically 
• Strong fluency in Instagram (discovery, Reels, community) and YouTube (long-form, Shorts, SEO, retention)
• Experience developing original content series for social 
• Proven experience managing organic and paid social programs at scale
• Strong storytelling instincts, particularly for affluent audiences
• Ability to navigate cross-functional teams and compliance frameworks in a large organization

• Clear communicator with experience presenting social performance and strategy to senior stakeholders

   

Preferred qualifications, capabilities, and skills:

• Experience building or scaling social channels from early stages
• Background in financial services, wealth management, or related industries
• Strong creative instinct paired with analytical rigor
• Familiarity with social media monitoring and social listening tools

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.